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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Advertising"
~subject:"Markenartikel"
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Search: subject_exact:"Mundpropaganda"
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Advertising
Markenartikel
Viral marketing
38
Virales Marketing
38
Consumer behaviour
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29
Social Web
18
Social web
18
Internet marketing
16
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purchase intention
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Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
17
Journal of business research : JBR
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
The journal of brand management : an international journal
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
7
Psychology & marketing
7
Electronic word of mouth as a promotional technique : new insights from social media
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Corporate reputation review
3
Electronic commerce research
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Technological forecasting & social change : an international journal
3
European journal of operational research : EJOR
2
International journal of market research
2
International journal of procurement management
2
International journal of technology marketing : IJTMkt
2
Journal for global business advancement : JGBA
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
Journal of global marketing
2
Journal of hospitality marketing & management
2
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ECONIS (ZBW)
10
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
5
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
6
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
7
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
8
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
9
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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