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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenartikel"
~subject:"Social web"
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Search: subject_exact:"Mundpropaganda"
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Markenartikel
Social web
Viral marketing
38
Virales Marketing
38
Consumer behaviour
29
Konsumentenverhalten
29
Social Web
18
Internet marketing
16
Online-Marketing
16
Brand management
10
Markenführung
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Advertising effects
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Werbewirkung
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Beziehungsmarketing
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Relationship marketing
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Advertising
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Brand image
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Markenimage
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Werbung
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Customer satisfaction
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Kundenzufriedenheit
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Online retailing
5
Online-Handel
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purchase intention
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E-commerce
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Electronic Commerce
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Emotion
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social media
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word of mouth
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Brand
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Confidence
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Einzelhandel
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Facebook
3
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Retail trade
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Loureiro, Sandra Maria Correia
2
Mainardes, Emerson Wagner
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Sarmento, Eduardo Moraes
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Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
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Bagaas, Ingrid K.
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Becerra, Enrique
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Bilro, Ricardo Godinho
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Brandão, Amélia Maria Pinto da Cunha
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Chung, Yoo Jin
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Cruz, Poliano Bastos da
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Dalakas, Vassilis
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Fitriati, Rachma
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Garcia-Davalos, Alexander
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Ghaedi, Mohammadreza
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Keipi, Teo
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Kim, Eunice
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Kim, Eunyoung
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Koivula, Aki
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Korgaonkar, Pradeep
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Londoño, Juan Carlos
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Mein, Xiang Ying
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Munawaroh
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Nasab, Seyyed Mohammad Tabataba'i
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Pacheco, Barney G.
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Park, Sung-Eun
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Permell, Solange Renée
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Pina, Lídia Silveira
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Poorrezaei, Mojtaba
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Portelada, Patrícia Helena Mendes
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Raposo Junior, Antonio Eliezer
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Rasty, Fereshte
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1
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Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of business research : JBR
100
Journal of retailing and consumer services
50
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing communications
35
Information systems research : ISR
33
International journal of hospitality management
32
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
The journal of product & brand management
22
Psychology & marketing
21
International journal of advertising : the quarterly review of marketing communications
20
Electronic commerce research
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
Technological forecasting & social change : an international journal
16
International journal of consumer studies
15
Journal of travel and tourism marketing
15
Journal of advertising research
14
Business horizons
13
European journal of marketing : EJM
12
International journal of business information systems : IJBIS
12
International journal of technology marketing : IJTMkt
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
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ECONIS (ZBW)
19
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
6
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
7
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
8
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
9
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
10
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
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