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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social web"
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Journal of promotion management : innovations in planning and applied research
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing management : MM
18
SpringerLink / Bücher
17
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of the Academy of Marketing Science
14
Lehrbuch
13
Business horizons
12
AMS review : official publication of the Academy of Marketing Science
11
Journal of strategic marketing
11
Springer eBook Collection
11
Journal of marketing communications
10
Legends in marketing
10
Journal of marketing
9
The journal of business & industrial marketing
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing theory and applications
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of internet commerce
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing intelligence & planning
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
McGraw-Hill/Irwin series in marketing
5
The marketing review
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of marketing education : JME
4
Journal of open innovation : technology, market, and complexity
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ECONIS (ZBW)
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10
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10
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1
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
2
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
3
The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
Saved in:
4
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
5
Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Schorn, Anna
;
Vinzenz, Friederike
;
Wirth, Werner
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10013367895
Saved in:
6
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
7
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
Saved in:
8
Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan
;
Suh, Taewon
;
Sierra, Jeremy J.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179098
Saved in:
9
Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
Saved in:
10
Contests : from a young consumer's perspective
Hongjun, Wang
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 239-243
Persistent link: https://www.econbiz.de/10008667644
Saved in:
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