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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
164
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Advertising effects
81
Werbewirkung
81
Internet marketing
76
Online-Marketing
76
Brand management
71
Markenführung
71
Social Web
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Social web
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64
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64
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51
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Beziehungsmarketing
44
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44
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26
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26
Brand
25
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social media
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Emotion
19
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purchase intention
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Loureiro, Sandra Maria Correia
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Yang, Jing
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Bang Nguyen Viet
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Cheong, Hyuk Jun
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Huang, Yan
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Wei, Lewen
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Aljarah, Ahmad
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Arora, Nilesh
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Bae, Mikyeung
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Bukhari, Syed Arsalan Haider
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Durif, Fabien
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Gangadharan, Nakul
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Haq, Junaid Ul
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Jain, Varsha
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Jayapal, Jegan
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Journal of promotion management : innovations in planning and applied research
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
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MPRA Paper
30,123
Chemical week
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Oil & gas journal : international petroleum news and technology
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Working paper / National Bureau of Economic Research, Inc.
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Forbes : business and finance
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IZA Discussion Papers
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Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
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Maschinenmarkt : MM ; das Industriemagazin
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Far Eastern economic review
22,063
European journal of operational research : EJOR
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NBER Working Papers
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Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
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ECONIS (ZBW)
274
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81
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
82
A double-edged sword? : the impact of foreign accents on service communication outcomes
Yang, Chun
;
Li, Ruobing
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1190-1211
Persistent link: https://www.econbiz.de/10013417002
Saved in:
83
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
84
The effect of salespeople skills on selling behaviors : the moderating role of social media
Mostafa, Rania B.
;
Kasamani, Tamara
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 961-993
Persistent link: https://www.econbiz.de/10013357211
Saved in:
85
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
86
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
87
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
88
An evaluation of the advertising media function using DEA and DEMATEL
Roodposhti, Maysam Shafiee
;
Behrang, Kiandokht
;
Kamali, Hadi
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 923-943
Persistent link: https://www.econbiz.de/10013357209
Saved in:
89
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
90
Exhibitors' performance at international trade shows : does export firms' experience matter?
Geldres-Weiss, Valeska V.
;
Monreal-Pérez, Joaquin
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10012821543
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