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~isPartOf:"Journal of public policy & marketing"
~subject:"Pharmaindustrie"
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Pharmaindustrie
Arzneimittel
8
Pharmaceuticals
8
Pharmaceutical industry
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Advertising
3
Gesundheitsversorgung
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Health care
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advertising
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distraction
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health care
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pharmaceutical marketing
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pharmaceuticals
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Bone, Paula Fitzgerald
1
Critch, Elizabeth A.
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Iacocca, Kathleen
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Ishida, Chiharu
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King, Jesse
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Koppenhafer, Leslie
1
Langenderfer, Jeff
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Madrigal, Robert
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Morgan, Carter
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Renzelli-Cain, Roberta
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Tong, Pui Ying
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Journal of public policy & marketing
NBER working paper series
71
NBER Working Paper
50
International journal of pharmaceutical and healthcare marketing : IJPHM
36
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Working paper / National Bureau of Economic Research, Inc.
29
Health economics
27
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
17
Research paper
13
Applied economics
11
International journal of industrial organization
11
Technological forecasting & social change : an international journal
11
CESifo working papers
10
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Discussion papers / CEPR
9
International journal of health economics and management
9
OECD Health Statistics
9
Review of industrial organization : RIO
9
Journal of business ethics : JOBE
8
The European journal of health economics
7
Working papers / TSE : WP
7
Applied economics letters
6
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
International journal of production economics
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Technology analysis & strategic management
6
Working paper
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of technology management : IJTM
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ECONIS (ZBW)
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Using analytics to gain insights on U.S. prescription drug prices : an inductive analysis
Iacocca, Kathleen
;
Vallen, Beth
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 538-557
Persistent link: https://www.econbiz.de/10012660198
Saved in:
2
Marketing and public policy implications of Dobbs V. Jackson women's health organization
Bone, Paula Fitzgerald
;
Langenderfer, Jeff
; …
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 303-325
Persistent link: https://www.econbiz.de/10014381428
Saved in:
3
Clouded motives and pharmacological calvinism : how recreational use of a drug affects moral judgments of its medical use
Wilson, Anne V.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 304-318
Persistent link: https://www.econbiz.de/10013384448
Saved in:
4
The role of social norms on direct-to-physician pharmaceutical marketing payment acceptance
Tong, Pui Ying
;
Yencha, Christopher
;
Ishida, Chiharu
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013384450
Saved in:
5
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
6
Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse
;
Koppenhafer, Leslie
;
Madrigal, Robert
- In:
Journal of public policy & marketing
40
(
2021
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012534332
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