//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Services marketing quarterly"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
556
Relationship marketing
556
Consumer behaviour
223
Konsumentenverhalten
223
Kundenmanagement
141
Brand management
139
Markenführung
139
Kundenzufriedenheit
103
Customer satisfaction
102
Deutschland
101
Germany
101
Brand image
98
Markenimage
98
Brand
81
Markenartikel
81
Dienstleistungsqualität
77
Service quality
77
Kundenbindung
56
Lieferantenmanagement
54
Social Web
54
Social web
54
Supplier relationship management
54
Theorie
51
Theory
51
Kundenintegration
43
Customer integration
42
Kundenorientierung
41
Marketing management
41
Marketingmanagement
41
Online-Marketing
40
Beziehungsmanagement
39
Kundenwert
38
Internet marketing
37
Brand loyalty
34
Customer value
33
Confidence
32
Vertrauen
32
relationship marketing
31
Einzelhandel
29
Markentreue
28
more ...
less ...
Online availability
All
Undetermined
458
Free
6
Type of publication
All
Book / Working Paper
313
Article
299
Type of publication (narrower categories)
All
Article in journal
300
Aufsatz in Zeitschrift
300
Hochschulschrift
61
Aufsatzsammlung
29
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Bibliografie
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Lehrmittel
1
Ratgeber
1
more ...
less ...
Language
All
English
361
German
251
Author
All
Guzman, Francisco
6
Gil Saura, Irene
5
Fink, Klaus-J.
4
Quach, Sara
4
Bruhn, Manfred
3
Faßnacht, Martin
3
Fetscherin, Marc
3
Foscht, Thomas
3
Greene, Henry
3
Hadwich, Karsten
3
Kumar, V.
3
Leisen Pollack, Birgit
3
Mattila, Anna S.
3
Pompe, Hans-Georg
3
Prentice, Catherine
3
Rho, Taeseok
3
Shin, Hyunju
3
Stauss, Bernd
3
Swoboda, Bernhard
3
Thaichon, Paramaporn
3
Thaichon, Park
3
Torres, Ivonne M.
3
Veloutsou, Cleopatra
3
Zúñiga, Miguel Ángel
3
Agariya, Arun Kumar
2
Banerjee, Shubhomoy
2
Bebber, Suélen
2
Bejou, Azam
2
Belz, Christian
2
Best, Al M.
2
Blut, Markus
2
Broyles, S. Allen
2
Chen, Tser-yieth
2
Choi, Beom Joon
2
Coe, Julie M.
2
Dangelmaier, Wilhelm
2
Dannenberg, Holger
2
Das, Manish
2
Dessart, Laurence
2
Dwivedi, Abhishek
2
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Services marketing quarterly
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
101
The journal of brand management : an international journal
101
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
more ...
less ...
Source
All
ECONIS (ZBW)
612
Showing
31
-
40
of
612
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
I deserve that deal! : effects of new customer exclusive promotions on existing service customers
Gardner, Mary Jane
;
Melancon, Joanna Phillips
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10013546192
Saved in:
32
Well-timed social-emotional support can enhance consumer-to-business relationships
Raciti, Maria M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012801853
Saved in:
33
Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
Saved in:
34
A sales approach to key account management (KAM) : toward a unified view of KAM deployment and operationalization
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 234-252
Persistent link: https://www.econbiz.de/10012650015
Saved in:
35
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
36
"Enjoy!" the effects of service blessings on the customer
Schindler, Robert M.
;
Sen, Sandipan S.
;
Wiles, Judy A.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 110-128
Persistent link: https://www.econbiz.de/10012801859
Saved in:
37
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
38
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
39
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
40
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->