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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of retailing"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
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Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Markenartikel
3
Service quality
3
relationship marketing
3
Confidence
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Ghana
2
Lieferantenmanagement
2
Online retailing
2
Online-Handel
2
Supplier relationship management
2
Vertrauen
2
Arbeitszufriedenheit
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Brand experience
1
Brand identification
1
Brand relationship orientation
1
Business-to-business marketing
1
China
1
Complaint management
1
Construal level theory
1
Consumption
1
Customer value
1
Direct marketing
1
Direktmarketing
1
Emerging economies
1
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9
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9
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English
Author
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Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Grewal, Dhruv
15
Verhoef, Peter C.
7
Campo, Katia
6
Noble, Stephanie M.
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Blut, Markus
5
Breugelmans, Els
5
Dant, Rajiv P.
5
Kumar, V.
5
Ruyter, Ko de
5
Brady, Michael K.
4
Evanschitzky, Heiner
4
Ganesan, Shankar
4
Mantrala, Murali K.
4
Neslin, Scott A.
4
Palmatier, Robert W.
4
Patrick, Vanessa M.
4
Pauwels, Koen
4
Ratchford, Brian Thomas
4
Shankar, Venkatesh
4
Wetzels, Martin
4
Biswas, Dipayan
3
Brown, James R.
3
Cai, Gangshu
3
Cronin, J. J.
3
Farris, Paul W.
3
Fay, Scott
3
Gustafsson, Anders
3
Herhausen, Dennis
3
Herrmann, Andreas
3
Hult, G. Tomas M.
3
Inman, J. Jeffrey
3
Lamey, Lien
3
Lemon, Katherine N.
3
Ma, Yu
3
MacKenzie, Scott B.
3
Maxham, James G., III.
3
Melis, Kristina
3
Mittal, Vikas
3
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing
Review of marketing research
16
Journal of business research : JBR
14
Legends in marketing
9
SAGE library in marketing
7
Marketing intelligence & planning
6
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
Always learning
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 4
2
Fundamentals of marketing research ; Vol. 6
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of African business
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The handbook of marketing research : uses, misuses, and future advances
2
The international journal of bank marketing : IJBM
2
The marketing review
2
Working paper
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
8
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
9
Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen
;
Xiao, Ping
;
Chiang, Jeongwen
;
Malhotra, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
Saved in:
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