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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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B-to-B-Marketing
Brand management
Corporate Social Responsibility
Kundenzufriedenheit
Relationship marketing
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
8
Customer satisfaction
5
Brand image
3
Dienstleistungsqualität
3
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Lieferantenmanagement
3
Markenführung
3
Markenimage
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Service quality
3
Supplier relationship management
3
Brand
2
Confidence
2
Einzelhandel
2
Emotion
2
Ghana
2
India
2
Indien
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Structural equation model
2
Strukturgleichungsmodell
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
relationship marketing
2
Bekleidung
1
Brand experience
1
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9
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Park, Jungkun
14
Prentice, Catherine
14
Lombart, Cindy
9
Klaus, Philipp
7
Quach, Sara
7
Söderlund, Magnus
7
Thaichon, Park
7
Agag, Gomaa
6
Hollebeek, Linda D.
6
Khan, Imran
6
Louis, Didier
6
Loureiro, Sandra Maria Correia
6
Molinillo, Sebastian
6
Mortimer, Gary
6
Dawes, John
5
Hyun, Hyowon
5
Japutra, Arnold
5
Jebarajakirthy, Charles
5
Kuppelwieser, Volker
5
Park, Eunil
5
Rana, Nripendra P.
5
Abdelmoety, Ziad Hassan
4
Baumann, Chris
4
Cambra-Fierro, Jesús
4
Casidy, Riza
4
Das, Gopal
4
Dhir, Amandeep
4
Elms, Jonathan
4
Fazal-e-Hasan, Syed
4
Han, Xiaoyun
4
Kumar, Vikas
4
Paramita, Widya
4
Paul, Justin
4
Seger-Guttmann, Tali
4
Agrawal, Shiv Ratan
3
Ahn, Jiseon
3
Alnawas, Ibrahim
3
Anaya-Sánchez, Rafael
3
Antwi, Collins Opoku
3
Arndt, Aaron D.
3
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing and consumer services
Journal of targeting, measurement and analysis for marketing
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Journal of international consumer marketing
6
The marketing review
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Psychology & marketing
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of Indian culture and business management
2
International journal of electronic customer relationship management : IJECRM
2
Journal of consumer marketing
2
Journal of hospitality and tourism insights
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Corporate reputation review : an international journal
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
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ECONIS (ZBW)
9
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date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
9
The target and non-targeted framework : differential impact of
marketing
tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
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