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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Ali, Ahsan"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Elliott, Greg"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
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Beziehungsmarketing
11
Consumer behaviour
11
Konsumentenverhalten
11
Relationship marketing
11
Customer satisfaction
6
Kundenzufriedenheit
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Dienstleistungsqualität
4
Service quality
4
Brand
3
Emotion
3
Ghana
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Structural equation model
3
Strukturgleichungsmodell
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Confidence
2
E-commerce
2
Electronic Commerce
2
India
2
Indien
2
Lieferantenmanagement
2
Measurement
2
Messung
2
Social Web
2
Social web
2
Supplier relationship management
2
Vertrauen
2
relationship marketing
2
Advertising
1
Advertising effects
1
Arbeitsverhalten
1
Arbeitszufriedenheit
1
B-to-B-Marketing
1
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English
16
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Ali, Ahsan
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Elliott, Greg
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Pérez, Andrea
4
Brun, Isabelle
3
Eriksson, Kent
3
James, William L.
3
Rajaobelina, Lova
3
Reynolds, Jonathan
3
Rodríguez del Bosque, Ignacio A.
3
Agrawal, Shiv Ratan
2
Ahuja, Vandana
2
Amin, Muslim
2
Balaji, M. S.
2
Bapat, Dhananjay
2
Buil, Isabel
2
Calciu, Mihai
2
Carlander, Anders
2
De Chernatony, Leslie
2
Devlin, James
2
Dimitriadis, Sergios
2
Fink, Robert C.
2
Gamble, Amelie
2
Gärling, Tommy
2
Hatten, Kenneth J.
2
Heiens, Richard A.
2
Heinonen, Kristina
2
Helgesen, Øyvind
2
Hermansson, Cecilia
2
Hinson, Robert
2
Hoffmann, Arvid O. I.
2
Holmen, Martin
2
Hurley, Robert F.
2
Jensen, Morten Bach
2
Jin, Chang-hyun
2
Kara, Ali
2
Kashif, Muhammad
2
Medury, Yajulu
2
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
24
Review of marketing research
16
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
Legends in marketing
9
International Marketing Review
8
Journal of business research : JBR
8
Marketing intelligence & planning
8
Journal of international consumer marketing
7
SAGE library in marketing
7
The marketing review
7
SpringerLink / Bücher
6
Journal of business-to-business marketing
5
Journal of strategic marketing
5
The journal of brand management : an international journal
5
International studies of management and organization
4
Journal of retailing and consumer services
4
Review of Marketing Research Ser.
4
Asia-Pacific journal of business administration
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Marketing Intelligence & Planning
3
Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
3
Psychology & marketing
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic customer relationship management : IJECRM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology management : IJTM
2
Internetökonomie
2
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ECONIS (ZBW)
16
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
6
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
Xun, Jiyao
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009427434
Saved in:
9
Investigating the effect of employee empathy on service loyalty : the mediating role of trust in and satisfaction with a service employee
Bahadur, Waseem
;
Khan, Ali Nawaz
;
Ali, Ahsan
;
Usman, …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10012258657
Saved in:
10
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
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