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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Malhotra, Naresh K."
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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
relationship marketing
3
Brand
2
Confidence
2
Customer satisfaction
2
Ghana
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Markenartikel
2
Supplier relationship management
2
Vertrauen
2
Arbeitszufriedenheit
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Brand experience
1
Brand relationship orientation
1
Business-to-business marketing
1
China
1
Complaint management
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Customer value
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Dienstleistungsqualität
1
Direct marketing
1
Direktmarketing
1
E-commerce
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Electronic Commerce
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Emerging economies
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Emotion
1
Firm value
1
Gastgewerbe
1
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1
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India
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Albaum, Gerald S.
Amoako, George Kofi
Babay, Hanene
Balaji, M. S.
Deependra Singh
Malhotra, Naresh K.
Fazli-Salehi, Reza
2
Pilny, Henrietta Leonie
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Agrawal, Shiv Ratan
1
Alavi, Ali
1
Albrecht, Lisa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amendah, Eklou R.
1
Amir, Aysel
1
Arghashi, Vahideh
1
Awwad, Mohammad Suleiman
1
Azadi, Mohammad
1
Bagherzadeh, Javad
1
Bahadur, Waseem
1
Bahia, Kamilia
1
Bajpai, Naval
1
Barbosa, Maria de Lourdes de Azevedo
1
Berenguer Contrí, Gloria
1
Bhat, Mushtaq Ahmad
1
Bhatti, Zeeshan Ahmed
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Bian, Jiahui
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Biswal, Santosh Kumar
1
Bozbay, Zehra
1
Bressolles, Grégory
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Bruce, Helen L.
1
Caesar, Livingstone D.
1
Caliskan, Aylin
1
Canales-Ronda, Pedro
1
Chaichana Ampornklinkaew
1
Chakraborty, Uttam
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Yuangao
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Review of marketing research
16
Journal of business research : JBR
14
Legends in marketing
9
International Marketing Review
8
SAGE library in marketing
7
Journal of business-to-business marketing
4
Marketing intelligence & planning
4
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Always learning
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 4
2
Fundamentals of marketing research ; Vol. 6
2
Journal of African business
2
Journal of hospitality and tourism insights
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The handbook of marketing research : uses, misuses, and future advances
2
The international journal of bank marketing : IJBM
2
The marketing review
2
Working paper
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African Journal of Economic and Management Studies
1
African journal of economic and management studies : AJEMS
1
Blockchain technology and applications for digital marketing
1
Business horizons
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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ECONIS (ZBW)
6
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1
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6
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6
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date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
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