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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Bank"
~subject:"Competition policy"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bank
Competition policy
Konsumentenverhalten
Online-Marketing
Social Web
Consumer behaviour
115
Internet marketing
100
Social web
96
Online retailing
48
Online-Handel
48
Beziehungsmarketing
40
Relationship marketing
40
E-commerce
38
Electronic Commerce
38
Brand management
35
Markenführung
35
Advertising effects
30
Werbewirkung
30
Social media marketing
29
Viral marketing
29
Virales Marketing
29
Internet
23
Marketing management
22
Marketingmanagement
22
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19
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19
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19
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19
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18
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17
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12
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12
Kundenzufriedenheit
12
Retail trade
12
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10
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10
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10
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10
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9
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160
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164
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164
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Peltier, James
6
Lee, Hyun-hwa
3
Lennon, Sharron J.
3
Limbu, Yam B.
3
Milne, George R.
3
Schibrowsky, John A.
3
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Dix, Steve
2
Farhang, Maryam
2
Gilbert, Juan E.
2
Goldsmith, Ronald E.
2
Ha, Young
2
Harridge-March, Sally
2
Hartemo, Mari
2
Hofacker, Charles F.
2
Im, Hyunjoo
2
Kabadayi, Sertan
2
Kim, Minjeong
2
Kim, Seeun
2
Kwon, Wi-suk
2
Lepkowska-White, Elzbieta
2
Ma, Zecong
2
Minor, Michael
2
Nill, Alexander F.
2
Phau, Ian
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Stoel, Leslie
2
Straker, Karla
2
Wolf, Marco
2
Wrigley, Cara
2
Yoo, Jungmin
2
Yoon, Hye Jin
2
Adjei, Mavis T.
1
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
734
Journal of retailing and consumer services
649
SpringerLink / Bücher
357
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
306
Technological forecasting & social change : an international journal
298
International journal of internet marketing and advertising : IJIMA
295
Review of industrial organization : RIO
264
Information systems research : ISR
225
NBER working paper series
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
218
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Journal of internet commerce
217
Journal of banking & finance
199
Springer eBook Collection
191
Electronic commerce research
187
International journal of industrial organization
184
International journal of electronic marketing and retailing : IJEMR
179
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
172
Psychology & marketing
169
International journal of hospitality management
165
International journal of business information systems : IJBIS
163
Tourism management : research, policies, practice
163
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
161
Working paper / National Bureau of Economic Research, Inc.
161
CESifo working papers
160
Discussion paper / Centre for Economic Policy Research
157
Journal of management information systems : JMIS
156
Discussion papers / CEPR
153
NBER Working Paper
153
Journal of advertising research
147
Journal of marketing communications
146
Cogent business & management
144
International journal of electronic commerce : IJEC
133
Journal of electronic commerce research : JECR
132
International journal of advertising : the review of marketing communications
127
International journal of e-business research : an official publication of the Information Resources Management Association
123
Journal of competition law & economics
123
Industrial marketing management : the international journal for industrial and high-tech firms
117
Asia Pacific journal of marketing and logistics
115
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ECONIS (ZBW)
164
Showing
1
-
10
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164
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date (oldest first)
1
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
2
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
3
Digital piracy
Phau, Ian
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671854
Saved in:
4
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
5
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
6
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from
internet
users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
Saved in:
7
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
8
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
9
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
10
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
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