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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Financial market regulation"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"Wettbewerb"
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Search: ("Discriminating practices" OR "Internet" OR "Network neutrality" OR "Next-generation networks" OR "Product differentiation" OR "Quality of service" OR "Regulation" OR "SMP" OR "Telecommunications") AND NOT isPartOf:Intereconomics
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Financial market regulation
Konsumentenverhalten
Social Web
Wettbewerb
Consumer behaviour
113
Internet marketing
100
Online-Marketing
100
Social web
96
Online retailing
48
Online-Handel
48
Beziehungsmarketing
39
Relationship marketing
39
E-commerce
38
Electronic Commerce
38
Brand management
35
Markenführung
35
Advertising effects
30
Werbewirkung
30
Social media marketing
29
Viral marketing
29
Virales Marketing
29
Internet
23
Marketing management
21
Marketingmanagement
21
Brand image
19
Markenimage
19
USA
19
United States
19
Advertising
18
Werbung
17
Facebook
14
Website
14
Social networking sites
13
Customer satisfaction
12
Kundenzufriedenheit
12
Einzelhandel
11
Retail trade
11
Social network
10
Soziales Netzwerk
10
Virtual reality
10
Virtuelle Realität
10
Confidence
9
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Article
145
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3
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148
Aufsatz in Zeitschrift
148
Collection of articles of several authors
3
Sammelwerk
3
Case study
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Peltier, James
5
Lee, Hyun-hwa
3
Lennon, Sharron J.
3
Limbu, Yam B.
3
Schibrowsky, John A.
3
Altobello, Suzanne A.
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Dix, Steve
2
Farhang, Maryam
2
Gilbert, Juan E.
2
Goldsmith, Ronald E.
2
Ha, Young
2
Hartemo, Mari
2
Hofacker, Charles F.
2
Im, Hyunjoo
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kwon, Wi-suk
2
Lepkowska-White, Elzbieta
2
Ma, Zecong
2
Milne, George R.
2
Nill, Alexander F.
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Stoel, Leslie
2
Wolf, Marco
2
Yoon, Hye Jin
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Adjei, Mavis T.
1
Ahmed, Asad
1
Alarcón-del-Amo, María-del-Carmen
1
Aljuhmani, Hasan Yousef
1
Aljukhadar, Muhammad
1
Andrews MacLelland, Melinda
1
Arcand, Manon
1
Auinger, Andreas
1
Baek, Eunsoo
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
701
Journal of retailing and consumer services
623
NBER working paper series
302
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
300
SpringerLink / Bücher
297
Technological forecasting & social change : an international journal
283
Working paper / National Bureau of Economic Research, Inc.
259
International journal of internet marketing and advertising : IJIMA
253
Telecommunications policy : the international journal of digital economy, data sciences and new media
238
NBER Working Paper
228
Information systems research : ISR
212
Journal of internet commerce
205
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
192
Discussion paper / Centre for Economic Policy Research
188
Management science : journal of the Institute for Operations Research and the Management Sciences
186
Electronic commerce research
172
CESifo working papers
165
Springer eBook Collection
162
IMF working papers
158
International journal of electronic marketing and retailing : IJEMR
157
Psychology & marketing
157
International journal of hospitality management
156
International journal of business information systems : IJBIS
151
Journal of management information systems : JMIS
151
Tourism management : research, policies, practice
147
Discussion papers / CEPR
140
Cogent business & management
138
Journal of marketing communications
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Journal of electronic commerce research : JECR
121
International journal of electronic commerce : IJEC
120
Working paper
120
International journal of advertising : the review of marketing communications
119
Journal of banking & finance
119
Wirtschaft und Wettbewerb
114
International journal of consumer studies
113
The journal of investment compliance
112
Asia Pacific journal of marketing and logistics
111
Management information systems : mis quarterly
111
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ECONIS (ZBW)
148
Showing
1
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10
of
148
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date (oldest first)
1
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
2
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
3
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
4
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
5
Metric proposal for customer engagement in Facebook
Ángeles Oviedo-García, Maria de los
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 327-344
Persistent link: https://www.econbiz.de/10010433940
Saved in:
6
A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew
;
Kaltcheva, Velitchka D.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
Saved in:
7
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
8
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
9
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from
internet
users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
Saved in:
10
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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