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~isPartOf:"Journal of retailing"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Developing countries"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
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Consumer behaviour
Developing countries
Kapitaleinkommen
Konsumentenverhalten
650
Brand management
601
Markenführung
601
Brand image
364
Markenimage
364
Brand
309
Markenartikel
305
Einzelhandel
271
Retail trade
271
Relationship marketing
205
Beziehungsmarketing
204
Marketing management
90
Marketingmanagement
90
Luxury goods
80
Luxusgüter
80
Online retailing
77
Customer satisfaction
76
Kundenzufriedenheit
76
Online-Handel
76
Corporate reputation
73
Firmenimage
73
Social Web
71
Social web
71
USA
70
United States
70
Distribution channel
69
Vertriebsweg
69
Internet marketing
65
Online-Marketing
65
Preismanagement
65
Pricing strategy
65
Brand architecture
59
Corporate social responsibility
59
Corporate Social Responsibility
58
Markenarchitektur
58
Emotion
55
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50
Electronic Commerce
50
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50
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647
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654
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7
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Grewal, Dhruv
13
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Johnson, Lester W.
5
Baxter, Stacey M.
4
Burton, Scot
4
Grappi, Silvia
4
Gunasti, Kunter
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Phau, Ian
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Bagozzi, Richard P.
3
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Dens, Nathalie
3
Donvito, Raffaele
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Dwivedi, Abhishek
3
Evanschitzky, Heiner
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gauri, Dinesh Kumar
3
Gil Saura, Irene
3
González-Benito, Óscar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Hennigs, Nadine
3
Howlett, Elizabeth
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of retailing
The journal of brand management : an international journal
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,934
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
865
International journal of consumer studies
757
International journal of hospitality management
741
Psychology & marketing
653
Journal of banking & finance
628
Applied economics
623
Finance research letters
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Management science : journal of the Institute for Operations Research and the Management Sciences
514
International review of financial analysis
503
Intereconomics : review of European economic policy
490
Applied economics letters
483
Journal of financial economics
466
Economics letters
412
International review of economics & finance : IREF
406
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
The journal of finance : the journal of the American Finance Association
389
Journal of empirical finance
372
Applied financial economics
369
Journal of development economics
362
Pacific-Basin finance journal
360
European journal of marketing : EJM
355
Journal of marketing research : JMR
347
Technological forecasting & social change : an international journal
347
Food policy : economics planning and politics of food and agriculture
346
Economic modelling
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Cogent business & management
329
Journal of international development : the journal of the Development Studies Association
317
Journal of travel and tourism marketing
317
Energy economics
314
Journal of business ethics : JOBE
314
Journal of international consumer marketing
314
Journal of marketing management : MM
310
Tourism management : research, policies, practice
309
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ECONIS (ZBW)
654
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1
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10
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654
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
6
Healthy shopping dynamics : the healthiness of sequential grocery choices
Ittersum, Koert van
;
Heide, Martine T. van der
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10014526950
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
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