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~isPartOf:"Journal of retailing"
~person:"Benoit, Sabine"
~person:"Nordfält, Jens"
~person:"Roggeveen, Anne L."
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Konsumentenverhalten
Kundenzufriedenheit
Einzelhandel
5
Ladengestaltung
5
Retail trade
5
Store design
5
Consumer behaviour
4
Beziehungsmarketing
2
Digital displays
2
Digitalisierung
2
Digitization
2
Relationship marketing
2
AI
1
Ambient
1
Atmospherics
1
Brightness contrast
1
Design
1
Disarray
1
Display
1
Efficiency
1
Endcaps
1
Enhancements
1
Feature contrast
1
In-store
1
In-store marketing
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In-store merchandising
1
In-store technology
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Project management
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Projections
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Projektmanagement
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Retail
1
Retail displays
1
Retail employees
1
Retail strategy
1
Retailing
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RyannReynolds-McIlnayaMaureenMorrinbJensNordfält
1
Sales promotion
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Benoit, Sabine
Nordfält, Jens
Roggeveen, Anne L.
Grewal, Dhruv
3
Chandukala, Sandeep R.
2
Ahlbom, Carl-Philip
1
Apiradee Wongkitrungrueng
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Morrin, Maureen
1
Mukhopadhyay, Soumya
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Noble, Stephanie M.
1
Orazi, Davide C.
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Journal of retailing
Psychology & marketing
2
Review of marketing research
2
Emerald insight
1
Handbook of research on customer engagement
1
Journal of business research : JBR
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Journal of marketing research
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ECONIS (ZBW)
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1
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
2
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
3
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
4
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
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