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~isPartOf:"Journal of retailing"
~subject:"Advertising"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Advertising
Online retailing
Relationship marketing
Internet marketing
30
Online-Marketing
30
Consumer behaviour
27
Konsumentenverhalten
27
Einzelhandel
20
Retail trade
20
Online-Handel
16
Werbung
14
Advertising effects
13
Werbewirkung
13
Distribution channel
9
Vertriebsweg
9
Viral marketing
9
Virales Marketing
9
E-commerce
8
Electronic Commerce
8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Sales promotion
6
Verkaufsförderung
6
International marketing
5
Internationales Marketing
5
Preismanagement
5
Pricing strategy
5
Psychology of advertising
5
Search engine
5
Suchmaschine
5
Werbepsychologie
5
Direct marketing
4
Direktmarketing
4
Experiment
4
Internet
4
Personalization
4
Brand management
3
Customer satisfaction
3
Digitalisierung
3
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31
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31
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31
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English
31
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Jin, Liyin
2
Schumann, Jan Hendrik
2
Abou Nabout, Nadia
1
Ailawadi, Kusum L.
1
Alhoqail, Saad
1
Anderl, Eva
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Campo, Katia
1
Cho, Hyun Young
1
Choi, Sunhee
1
Dass, Mayukh
1
DeRoos, Nicolas
1
Dekimpe, Marnik G.
1
Deng, Jing
1
Donthu, Naveen
1
Duhan, Dale F.
1
Fang, Eric
1
Floyd, Kristopher
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
He, Yanqun
1
Heß, Nicole Jasmin
1
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Published in...
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Journal of retailing
Journal of business research : JBR
293
Journal of advertising research
218
International journal of advertising : the review of marketing communications
217
International journal of advertising : the quarterly review of marketing communications
191
Journal of advertising
181
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
170
Journal of retailing and consumer services
161
International journal of internet marketing and advertising : IJIMA
108
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
Journal of promotion management : JPM
92
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of promotion management : innovations in planning and applied research
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
European journal of operational research : EJOR
74
Journal of historical research in marketing
70
SpringerLink / Bücher
70
European journal of marketing : EJM
69
Psychology & marketing
67
Journal of marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
60
International journal of industrial organization
57
NBER working paper series
56
International journal of hospitality management
53
Journal of marketing research : JMR
53
Journal of current issues and research in advertising : JCIRA
52
International journal of electronic marketing and retailing : IJEMR
51
Health marketing quarterly
50
Industrial marketing management : the international journal for industrial and high-tech firms
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Information systems research : ISR
47
Journal of current issues and research in advertising
47
Journal of global marketing
47
Marketing letters : a journal of research in marketing
46
NBER Working Paper
45
Young consumers : insight and ideas for responsible marketers
45
Asia Pacific journal of marketing and logistics
42
The journal of product & brand management
42
Working paper / National Bureau of Economic Research, Inc.
41
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ECONIS (ZBW)
31
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
4
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
5
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
6
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
7
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
8
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
9
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
10
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
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