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~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
128
Retail trade
128
Beziehungsmarketing
66
Relationship marketing
66
Online retailing
46
Online-Handel
46
Preismanagement
33
Pricing strategy
33
Brand management
32
Markenführung
32
E-commerce
26
Electronic Commerce
26
Distribution channel
25
Retailing
25
Vertriebsweg
25
Sales promotion
23
Verkaufsförderung
23
Customer satisfaction
22
Dienstleistungsqualität
22
Kundenzufriedenheit
22
Brand
21
Markenartikel
19
Marketing management
19
Marketingmanagement
19
Food retailing
18
Internet marketing
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18
Markenimage
18
Online-Marketing
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Store design
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71
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Grewal, Dhruv
3
Baskin, Ernest
2
Dass, Mayukh
2
Evanschitzky, Heiner
2
Gustafsson, Anders
2
Mahr, Dominik
2
McColl-Kennedy, Janet R.
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Wetzels, Martin
2
Adam, Marc Thomas Philipp
1
Aguirre, Elizabeth
1
Angell, Rob
1
Aquino, Karl
1
Areni, Charles Scott
1
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1
Baldus, Brian
1
Baxendale, Shane
1
Bean, Jonathan
1
Beatty, Sharon E.
1
Blair, Edward A.
1
Bleier, Alexander
1
Blessing, Gerald
1
Blut, Markus
1
Bodur, H. Onur
1
Bolton, Lisa E.
1
Bolton, Ruth N.
1
Bottomley, Paul
1
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1
Breugelmans, Els
1
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1
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1
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1
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1
Cambra-Fierro, Jesus
1
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1
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1
Caruelle, Delphine
1
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Journal of retailing
Journal of business research : JBR
732
Journal of retailing and consumer services
573
International journal of hospitality management
294
The journal of product & brand management
278
The journal of brand management : an international journal
247
Psychology & marketing
231
Journal of marketing communications
187
International journal of advertising : the review of marketing communications
162
Asia Pacific journal of marketing and logistics
148
Journal of travel and tourism marketing
126
The journal of services marketing
126
European journal of marketing : EJM
124
Marketing intelligence & planning
114
Journal of hospitality marketing & management
113
Journal of international consumer marketing
111
Cogent business & management
108
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Marketing letters : a journal of research in marketing
98
Journal of promotion management : innovations in planning and applied research
97
International journal of consumer studies
94
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Tourism management : research, policies, practice
87
Journal of fashion marketing and management
86
Journal of strategic marketing
86
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
84
The service industries journal
82
Journal of the Academy of Marketing Science
81
Services marketing quarterly
81
Journal of global marketing
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
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ECONIS (ZBW)
71
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1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
3
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
6
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
7
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
8
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
9
On the reference point effect of reserve and buy it now prices
Zhang, Zelin
;
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10013364294
Saved in:
10
Navigating contradictory logics in the field of luxury retailing
Welté, Jean-Baptiste
;
Cayla, Julien
;
Fischer, Eileen
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 510-526
Persistent link: https://www.econbiz.de/10013426743
Saved in:
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