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~isPartOf:"Journal of retailing"
~subject:"Brand management"
~subject:"Pricing strategy"
~type:"article"
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Search: subject_exact:"Herstellermarke"
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Brand management
Pricing strategy
Brand
24
Markenartikel
24
Markenführung
20
Consumer behaviour
19
Konsumentenverhalten
19
Einzelhandel
17
Retail trade
17
Brand image
10
Markenimage
10
Handelsmarke
9
Store brand
9
Einzelhandelspreis
6
Marketing management
6
Marketingmanagement
6
Preismanagement
6
Retail price
6
Retailing
5
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4
Beziehungsmarketing
3
Brand equity
3
Private labels
3
Relationship marketing
3
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2
Branding
2
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2
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Preisdifferenzierung
2
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Vertriebsweg
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22
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Chung, Hwan
2
Lee, Eunkyu
2
Ma, Yu
2
Sethuraman, Raj
2
Bachtel, Robert C.
1
Bauner, Christoph
1
Blair, Edward A.
1
Bodur, H. Onur
1
Bolton, Lisa E.
1
Chebat, Jean-Charles
1
Chen, Haipeng
1
Chen, Huan
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Desai, Kalpesh Kaushik
1
Desmichel, Perrine
1
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1
Echambadi, Raj
1
Elshiewy, Ossama
1
Gauri, Dinesh Kumar
1
Geyskens, Inge
1
Gielens, Katrijn
1
Grphmann, Bianca
1
Halbauer, Ingo
1
Han, Simeng
1
Jacob, Saskia
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Katrijn, Gielens
1
Keller, Kristopher Oliver
1
Klarmann, Martin
1
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1
Koll, Oliver
1
Koo, Minkyung
1
Kumar, Piyush
1
Lu, Zhi
1
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1
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Journal of retailing
Journal of business research : JBR
246
The journal of brand management : an international journal
227
The journal of product & brand management
192
Journal of retailing and consumer services
145
European journal of marketing : EJM
54
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of strategic marketing
37
Marketing intelligence & planning
37
Journal of marketing
33
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
32
European journal of marketing
29
International journal of hospitality management
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
The journal of consumer marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
Brands and branding
26
Journal of international consumer marketing
25
Journal of promotion management : innovations in planning and applied research
25
Business horizons
24
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of promotion management : JPM
24
Cogent business & management
23
Journal of fashion marketing and management
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Qualitative market research : an international journal
19
European journal of operational research : EJOR
18
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ECONIS (ZBW)
22
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22
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
3
Internal reference price response across store formats
Elshiewy, Ossama
;
Peschel, Anne Odile
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 496-509
Persistent link: https://www.econbiz.de/10013426742
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
6
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
7
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
8
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
9
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
10
Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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