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~isPartOf:"Journal of retailing"
~subject:"Controlling"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Search: subject:"Brand Management"
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Controlling
Konsumentenverhalten
Werbung
Brand management
51
Markenführung
51
Consumer behaviour
32
Einzelhandel
27
Retail trade
27
Brand
21
Markenartikel
20
Brand image
16
Markenimage
16
Handelsmarke
11
Store brand
11
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
9
Marketingmanagement
9
Retailing
6
Preismanagement
5
Pricing strategy
5
Store brands
5
Brand equity
4
Category Management
4
Category management
4
Einzelhandelspreis
4
Retail price
4
Bewertung
3
Brand extension
3
Discrete choice
3
Diskrete Entscheidung
3
Distribution channel
3
Emerging economies
3
Emerging markets
3
Evaluation
3
Ladengestaltung
3
Markentransfer
3
Online retailing
3
Online-Handel
3
Private labels
3
Sales promotion
3
Schwellenländer
3
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Article
32
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Aufsatz in Zeitschrift
Glossary included
Article in journal
32
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English
32
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Ma, Yu
3
Sethuraman, Raj
2
Aydınoğlu, Nilüfer Z.
1
Bachtel, Robert C.
1
Baldus, Brian
1
Barone, Michael J.
1
Baskin, Ernest
1
Baxendale, Shane
1
Blair, Edward A.
1
Bodur, H. Onur
1
Bolton, Ruth N.
1
Calantone, Roger J.
1
Capizzani, Mario
1
Chan, Tsang-sing
1
Chebat, Jean-Charles
1
Chen, Huan
1
Chung, Hwan
1
Cian, Luca
1
Cui, Geng
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Desai, Kalpesh Kaushik
1
Desmichel, Perrine
1
Dhar, Ravi
1
Dolbec, Pierre-Yann
1
Echambadi, Raj
1
Farris, Paul W.
1
Gauri, Dinesh Kumar
1
Geyskens, Inge
1
Gielens, Katrijn
1
González, Jorge
1
Grphmann, Bianca
1
Guissoni, Leandro A.
1
Gustafsson, Anders
1
Halbauer, Ingo
1
Han, Eunjoo
1
Han, Simeng
1
Herm, Steffen
1
Hughes, Douglas E.
1
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Journal of retailing
Journal of business research : JBR
415
The journal of product & brand management
285
The journal of brand management : an international journal
275
Journal of retailing and consumer services
252
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
Journal of marketing communications
79
European journal of marketing : EJM
78
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of strategic marketing
65
International journal of advertising : the review of marketing communications
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
61
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
50
Journal of marketing management : MM
50
Journal of promotion management : JPM
50
Journal of global marketing
47
Journal of marketing
47
International journal of consumer studies
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing
35
International journal of retail & distribution management
35
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of Islamic marketing
34
Journal of advertising research
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
32
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32
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
4
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
5
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
6
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
7
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
8
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
9
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
10
Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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