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Marketing management
30
Marketingmanagement
30
Consumer behaviour
19
Konsumentenverhalten
19
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
11
Relationship marketing
11
Brand management
9
Markenführung
9
Distribution channel
7
Vertriebsweg
7
Brand
6
Markenartikel
6
Einzelhandelspreis
4
Handelsmarke
4
Retail price
4
Store brand
4
Advertising
3
Brand image
3
Internet marketing
3
Markenimage
3
Marketing mix
3
Multichannel retailing
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Retailing
3
Werbung
3
Competition
2
Competitive strategy
2
Customer integration
2
Customer journey
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Emerging economies
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Emerging markets
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Ailawadi, Kusum L.
1
Anderl, Eva
1
Bachtel, Robert C.
1
Baker, Julie
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Bearden, William O.
1
Beauchamp, J. P.
1
Binder, Christian
1
Blair, Edward A.
1
Bodapati, Anand V.
1
Bolton, Ruth N.
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Bove, Liliana L.
1
Brandon, Renee
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Breugelmans, Els
1
Cai, Gangshu
1
Campo, Katia
1
Cao, Lanlan
1
Cao, Wenbin
1
Carlson, Jay P.
1
Chandukala, Sandeep R.
1
Chen, Ying-Ju
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Chung, Hwan
1
Coker, Brent
1
Dekimpe, Marnik G.
1
Donthu, Naveen
1
Dotson, Jeffrey P.
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Echambadi, Raj
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Emrich, Oliver
1
Farris, Paul W.
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Fay, Scott
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Fudurić, Morana
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Fürst, Andreas
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Gangwar, Manish
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Gauri, Dinesh K.
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Geyskens, Inge
1
Gielens, Katrijn
1
Goodstein, Ronald Charles
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Grewal, Dhruv
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Published in...
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Journal of retailing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
201
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
30
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
6
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
7
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
8
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
9
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
10
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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