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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Management Science"
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Search: subject:"promotions"
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Sales promotion
108
Verkaufsförderung
108
Consumer behaviour
76
Konsumentenverhalten
76
Einzelhandel
36
Retail trade
36
Preismanagement
30
Pricing strategy
30
Einzelhandelspreis
16
Retail price
16
Rabatt
15
Rebate
15
Beziehungsmarketing
12
Relationship marketing
12
Ladengestaltung
11
Store design
11
Brand management
10
Food retailing
10
Lebensmitteleinzelhandel
10
Markenführung
10
USA
10
United States
10
Advertising effects
9
Low-cost strategy
9
Niedrigpreisstrategie
9
Promotions
9
Werbewirkung
9
Kundenbindungsprogramm
8
Loyalty program
8
Online retailing
8
Online-Handel
8
Advertising
7
Theorie
7
Theory
7
Werbung
7
Brand image
6
Markenimage
6
Price promotion
6
Pricing
6
Brand
5
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1
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Article
123
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111
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111
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English
111
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12
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Gázquez-Abad, Juan Carlos
4
Breugelmans, Els
3
Grewal, Dhruv
3
Krishna, Aradhna
3
Martínez-López, Francisco J.
3
Ratchford, Brian Thomas
3
Sprott, David E.
3
Bogomolova, Svetlana
2
Cohen, Justin
2
Dhar, Sanjay K.
2
Kopalle, Praveen K.
2
Kukar-Kinney, Monika
2
Li, Wenjing
2
Monroe, Kent B.
2
Nordfält, Jens
2
Pancras, Joseph
2
Pauwels, Koen
2
Richards, Timothy J.
2
Roggeveen, Anne L.
2
Sigué, Simon Pierre
2
Sinitsyn, Maxim
2
Spangenberg, Eric R.
2
Talukdar, Debabrata
2
Zhang, Z. John
2
Abril Barrie, Carmen
1
Ailawadi, Kusum L.
1
Allen, Thomas J.
1
Allender, William J.
1
Alvarez, Antonio M.
1
Andrews, Demetra
1
Andrews, Lynda
1
Antéblian, Blandine
1
Arnold, Mark J.
1
Aslani, Shirin
1
Aurier, Philippe
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bai, Peijie
1
Ballantine, Paul W.
1
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Journal of retailing and consumer services
Journal of retailing
Management Science
Journal of business research : JBR
63
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
Journal of the Academy of Marketing Science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of Islamic Marketing
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
International journal of production economics
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of market research
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
European Journal of Marketing
8
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
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ECONIS (ZBW)
111
RePEc
12
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123
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
Saved in:
3
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
4
Hidden price
promotions
: could retailer price
promotions
backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
5
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
6
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
7
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
8
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
9
The perception of discount sales
promotions
: a utilitarian and hedonic perspective
Teck Weng Jee
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012666011
Saved in:
10
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
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