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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~language:"eng"
~subject:"Brand image"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
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Brand image
Virales Marketing
Consumer behaviour
2,119
Konsumentenverhalten
2,118
Einzelhandel
670
Retail trade
670
Relationship marketing
636
Beziehungsmarketing
635
Tourism
629
Tourismus
629
Customer satisfaction
515
Kundenzufriedenheit
513
Holiday behaviour
424
Urlaubsverhalten
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Online retailing
407
Online-Handel
407
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362
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320
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311
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273
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271
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Internet marketing
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Online-Marketing
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Emotion
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217
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Tourism marketing
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Dwivedi, Yogesh Kumar
5
Lombart, Cindy
5
Loureiro, Sandra Maria Correia
5
Park, Jungkun
5
Rana, Nripendra P.
5
Septianto, Felix
5
Japutra, Arnold
4
Liu, Chih-Hsing
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Louis, Didier
4
Prentice, Catherine
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Stylidis, Dimitrios
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3
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Ekinci, Yuksel
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Errajaa, Karim
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Kumar, Vikas
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Laroche, Michel
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Law, Chun Hung Roberts
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Molinillo, Sebastian
3
Ngo, Liem Viet
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Park, Hyejune
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Richard, Marie-Odile
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Roy, Sanjit
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Shankar, Amit
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Stepchenkova, Svetlana
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Tran, Trang P.
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2
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2
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2
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2
Assaf, A. Georges
2
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2
Augusto, Mário Gomes
2
Baabdullah, Abdullah Mohammed
2
Bambauer-Sachse, Silke
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Journal of retailing and consumer services
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
623
The journal of brand management : an international journal
340
The journal of product & brand management
315
Psychology & marketing
189
International journal of hospitality management
170
Tourism management : research, policies, practice
167
Journal of travel and tourism marketing
139
European journal of marketing : EJM
137
Journal of marketing communications
136
Asia Pacific journal of marketing and logistics
123
International journal of internet marketing and advertising : IJIMA
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of marketing
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
Marketing intelligence & planning
91
Journal of international consumer marketing
87
Journal of marketing management : MM
86
Marketing letters : a journal of research in marketing
83
Cogent business & management
80
Journal of hospitality marketing & management
80
The journal of consumer marketing
80
Industrial marketing management : the international journal for industrial and high-tech firms
79
Journal of global marketing
78
International journal of contemporary hospitality management
77
Journal of the Academy of Marketing Science
77
International journal of advertising : the quarterly review of marketing communications
75
Journal of strategic marketing
74
Journal of promotion management : innovations in planning and applied research
73
Journal of marketing research : JMR
71
International journal of consumer studies
69
International marketing review
69
Journal of consumer research : JCR ; an interdisciplinary bimonthly
69
Journal of advertising research
65
International journal of advertising : the review of marketing communications
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of fashion marketing and management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
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ECONIS (ZBW)
450
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
3
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
4
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
7
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
8
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
9
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
10
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
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