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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"NBER working paper series"
~subject:"Brand image"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Search: subject_exact:"Consumer+behaviour"
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Brand image
Brand
Dienstleistungsqualität
Markenartikel
Consumer behaviour
2,445
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2,444
Einzelhandel
469
Retail trade
469
Beziehungsmarketing
459
Relationship marketing
459
Online retailing
351
Online-Handel
351
Customer satisfaction
320
Kundenzufriedenheit
320
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253
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253
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233
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Prentice, Catherine
12
Park, Jungkun
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Paul, Justin
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Quach, Sara
5
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Laroche, Michel
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Louis, Didier
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Mortimer, Gary
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Rokonuzzaman, Md
4
Talwar, Shalini
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Cuny, Caroline
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Das, Gopal
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Dwivedi, Abhishek
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Eugene Cheng-xi Aw
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3
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3
Ngo, Liem Viet
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Paramita, Widya
3
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3
Septianto, Felix
3
Shao, Wei
3
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National Bureau of Economic Research
7
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
NBER working paper series
Journal of business research : JBR
532
The journal of product & brand management
278
The journal of brand management : an international journal
274
International journal of hospitality management
251
Psychology & marketing
150
Asia Pacific journal of marketing and logistics
121
The journal of services marketing
116
European journal of marketing : EJM
105
Journal of travel and tourism marketing
100
International journal of contemporary hospitality management
98
Journal of hospitality marketing & management
96
Cogent business & management
92
Journal of marketing communications
84
Journal of international consumer marketing
83
Marketing intelligence & planning
83
The service industries journal
82
Journal of strategic marketing
79
Services marketing quarterly
73
The journal of consumer marketing
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of the Academy of Marketing Science
70
Journal of global marketing
65
Journal of marketing
65
Marketing letters : a journal of research in marketing
65
Journal of fashion marketing and management
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
International journal of consumer studies
60
International marketing review
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
59
Tourism management : research, policies, practice
58
Journal of Islamic marketing
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
Journal of promotion management : innovations in planning and applied research
52
Journal of marketing management : MM
50
Journal of retailing
50
International journal of advertising : the review of marketing communications
49
International journal of retail & distribution management
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
508
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508
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
5
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
6
Enhance understandings of Online Food Delivery's service quality with online reviews
Ma, Bohao
;
Wong, Yiik Diew
;
Teo, Chee Chong
;
Wang, Ziyang
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014460837
Saved in:
7
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
8
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
9
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
10
Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors : the roles of customer empowerment and psychological ownership
Zhang, Xingyi
;
Singh, Smita
;
Li, Jing
;
Shao, Xiaolong
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460864
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