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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"EU-Staaten"
~subject:"Sales promotion"
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EU-Staaten
Sales promotion
Consumer behaviour
79
Konsumentenverhalten
79
Verkaufsförderung
78
Einzelhandel
28
Retail trade
28
Preismanagement
20
Pricing strategy
20
Low-cost strategy
18
Niedrigpreisstrategie
18
Rabatt
17
Rebate
17
Online retailing
11
Online-Handel
11
Beziehungsmarketing
10
Relationship marketing
10
Advertising effects
9
Gesundheitsvorsorge
9
Preventive care
9
Werbewirkung
9
Brand management
8
Food retailing
8
Lebensmitteleinzelhandel
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Markenführung
8
USA
8
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Einzelhandelspreis
7
Experiment
7
Ladengestaltung
7
Retail price
7
Store design
7
Advertising
6
Brand
6
Discounting
6
Diskontierung
6
Food
6
Lebensmittel
6
Markenartikel
6
Promotion
6
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79
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79
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79
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Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
3
Bogomolova, Svetlana
2
Cohen, Justin
2
Delgado-Ballester, Elena
2
Kukar-Kinney, Monika
2
Palazon, Mariola
2
Spears, Nancy
2
Yi, Youjae
2
Abril Barrie, Carmen
1
Alvarez, Antonio M.
1
Andrews, Demetra
1
Andrews, Lynda
1
Antéblian, Blandine
1
Aslani, Shirin
1
Aurier, Philippe
1
Bai, Peijie
1
Ballantine, Paul W.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Nirmalya
1
Barrales-Molina, Vanesa
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Bellamkonda, Raja Shekhar
1
Bhukya, Ramulu
1
Bigdellou, Saeide
1
Blom, Angelica
1
Boto-García, David
1
Brakus, J. Joško
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Caruso, William
1
Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Hang
1
Chen, Jie
1
Cheng, Yin-Hui
1
Choi, Sungchul
1
Chuang, Shih-Chieh
1
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Journal of retailing and consumer services
Psychology & marketing
Kom / Kommission der Europäischen Gemeinschaften
131
Journal of business research : JBR
59
Journal of retailing
46
Discussion paper series / IZA
41
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Transfer : European review of labour and research ; quarterly review of the ETUI Research Department
33
Intereconomics : review of European economic policy
32
Beschäftigung & Soziales / Beschäftigung & Europäischer Sozialfonds
26
Journal of marketing
24
Europe <Luxembourg> / Dokumente
23
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
22
Marketing letters : a journal of research in marketing
21
Journal of common market studies : JCMS
20
EF / European Foundation for the Improvement of Living and Working Conditions
19
European journal of operational research : EJOR
19
Journal of promotion management : innovations in planning and applied research
19
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
19
European journal of industrial relations
18
IZA Discussion Paper
18
SpringerLink / Bücher
18
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
18
Journal of the Academy of Marketing Science
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß, Europäische Gemeinschaften
14
Working paper / National Bureau of Economic Research, Inc.
14
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung WZB, Abteilung Arbeitsmarktpolitik und Beschäftigung : Forschungsschwerpunkt Bildung, Arbeit und Lebenschancen
13
Employment policy from different angles
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
CESifo forum : a bi-monthly journal on European economic issues
12
Discussion paper / Centre for Economic Policy Research
12
International journal of production economics
12
Jahrbuch der europäischen Integration
12
Journal of marketing communications
12
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ECONIS (ZBW)
79
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Coupon
promotion
and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Fear appeals and coping appeals for health product
promotion
: impulsive purchasing or psychological distancing?
Fu, Shixuan
;
Zheng, Xiaojiang
;
Wang, Hongpeng
;
Luo, Yunzhong
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364492
Saved in:
4
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
5
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
6
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
7
Dynamic cooperative
promotion
in the presence of consumer reference effect with competing retailers
Huang, Zongsheng
;
Bai, Peijie
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
Saved in:
8
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
9
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
10
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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