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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Springer eBook Collection"
~subject:"Internet marketing"
~subject:"Social web"
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Internet marketing
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300
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298
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156
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115
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Rana, Nripendra P.
7
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4
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4
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4
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Souiden, Nizar
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Thaichon, Park
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Woo, Hongjoo
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2
Alalwan, Ali Abdallah
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Algharabat, Raed
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Eugene Cheng-xi Aw
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Journal of retailing and consumer services
Springer eBook Collection
Journal of business research : JBR
476
Technological forecasting & social change : an international journal
244
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
224
International journal of internet marketing and advertising : IJIMA
164
SpringerLink / Bücher
149
Information systems research : ISR
148
Journal of management information systems : JMIS
130
Tourism management : research, policies, practice
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
109
International journal of hospitality management
95
Industrial marketing management : the international journal for industrial and high-tech firms
94
Journal of internet commerce
93
Business horizons
92
Management science : journal of the Institute for Operations Research and the Management Sciences
91
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
89
Psychology & marketing
89
Electronic commerce research
87
Journal of marketing communications
87
Journal of travel and tourism marketing
81
Management information systems : mis quarterly
80
International journal of electronic marketing and retailing : IJEMR
73
Journal of promotion management : innovations in planning and applied research
72
Journal of electronic commerce research : JECR
71
Journal of marketing management : MM
71
Journal of information & knowledge management : JIKM
70
The journal of product & brand management
70
International journal of electronic commerce : IJEC
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of marketing
66
Journal of advertising research
65
International journal of technology marketing : IJTMkt
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
International journal of networking and virtual organisations : IJNVO
60
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
330
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1
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330
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
6
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
7
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Does justice affect brand advocacy? : online brand advocacy behaviors as a response to hotel customers' justice perceptions
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303156
Saved in:
10
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
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