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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Deutschland"
~subject:"Kundenintegration"
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Deutschland
Kundenintegration
Social Web
355
Social web
355
Consumer behaviour
183
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183
Online-Marketing
124
Internet marketing
120
Beziehungsmarketing
74
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74
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Online-Handel
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Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
HMD : Praxis der Wirtschaftsinformatik
14
Technological forecasting & social change : an international journal
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
12
The journal of brand management : an international journal
11
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
10
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
10
Handbook of social media management : value chain and business models in changing media markets
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
10
Journal of strategic marketing
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
8
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
IM : die Fachzeitschrift für Information, Management und Consulting
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
WEB 2.0 : Hype oder Substanz?
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Innovation: organization & management : IOM
5
International journal of innovation management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of engineering and technology management : JET-M
5
Journal of internet commerce
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of open innovation : technology, market, and complexity
5
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
49
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1
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
2
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
5
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
6
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
7
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
8
Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu
;
Zhang, Mingli
;
Tu, Jianbo
;
Li, Jiagling
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
Saved in:
9
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
10
Building user engagement to mhealth apps from a learning perspective : relationships among functional, emotional and social drivers of user value
Santos Vijande, María Leticia
;
Gómez, Mar
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209713
Saved in:
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