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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~subject:"Social Web"
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E-commerce
Marketingmanagement
Social Web
Consumer behaviour
1,071
Konsumentenverhalten
1,071
Brand management
848
Markenführung
848
Beziehungsmarketing
689
Relationship marketing
689
Brand image
472
Markenimage
472
Brand
397
Markenartikel
393
Einzelhandel
340
Retail trade
340
Customer satisfaction
327
Kundenzufriedenheit
327
Dienstleistungsqualität
247
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Social web
153
Marketing management
139
Internet marketing
117
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116
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101
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96
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80
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80
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Yan, Ruiliang
7
Agag, Gomaa
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Carlson, Jamie
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Balmer, John M. T.
4
Ozuem, Wilson
4
Rana, Nripendra P.
4
Thaichon, Park
4
Kumar, Vikas
3
Ladhari, Riadh
3
Pei, Zhi
3
Rahman, Mohammad M.
3
Shehawy, Yasser Moustafa
3
Agrawal, Shiv Ratan
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Bang, Nguyen
2
Baumann, Chris
2
Becker, Jörg
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
De Vries, Natalie Jane
2
Dhir, Amandeep
2
Eid, Riyad
2
Felix, Reto
2
Ghose, Sanjoy
2
González-Benito, Óscar
2
Gray, David
2
Grimmer, Martin
2
Han, Xiaoyun
2
Hennigs, Nadine
2
Hirvonen, Saku
2
Hua, Lian-Lian
2
Hyun, Hyowon
2
Johnson, Lester W.
2
Kulczynski, Alicia
2
Kumar, Jitender
2
Laukkanen, Tommi
2
Leung, Wilson Ka-shing
2
Li, Ran
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
573
Industrial marketing management : the international journal for industrial and high-tech firms
369
SpringerLink / Bücher
313
Journal of strategic marketing
228
Journal of marketing management : MM
153
The journal of business & industrial marketing
152
European journal of marketing : EJM
141
Journal of the Academy of Marketing Science
136
Journal of marketing
135
Journal of marketing communications
135
Europäische Hochschulschriften / 5
127
Marketing intelligence & planning
117
Springer eBook Collection
117
Gabler Edition Wissenschaft
106
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Technological forecasting & social change : an international journal
102
International journal of internet marketing and advertising : IJIMA
100
The journal of product & brand management
98
Business horizons
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Lehrbuch
81
Asia Pacific journal of marketing and logistics
80
International journal of technology marketing : IJTMkt
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
International journal of production economics
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
International journal of electronic customer relationship management : IJECRM
73
European journal of operational research : EJOR
72
Cogent business & management
68
Tourism management : research, policies, practice
68
Psychology & marketing
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of hospitality management
64
International journal of production research
64
Information systems research : ISR
63
Springer eBook Collection / Business and Economics
63
International journal of business information systems : IJBIS
61
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ECONIS (ZBW)
345
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1
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345
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
3
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
7
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
8
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
9
A social media analytics-based approach to customer-centric reverse logistics
management
of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
10
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
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