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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Entwicklung"
~subject:"Social web"
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Entwicklung
Social web
Consumer behaviour
319
Konsumentenverhalten
319
Social Web
286
Internet marketing
148
Online-Marketing
148
Brand management
140
Markenführung
140
Beziehungsmarketing
114
Relationship marketing
114
Online retailing
107
Online-Handel
107
Brand image
91
Markenimage
91
Social media
71
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68
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67
Customer satisfaction
59
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World
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Rana, Nripendra P.
6
Carlson, Jamie
4
Dhir, Amandeep
4
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
4
Akram, Umair
3
Naeem, Muhammad
3
Pang, Hua
3
Rahman, Mohammad M.
3
Talwar, Shalini
3
Thaichon, Park
3
Woo, Hongjoo
3
Agag, Gomaa
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Bailey, Ainsworth Anthony
2
Bambauer-Sachse, Silke
2
Bonifield, Carolyn M.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
De Vries, Natalie Jane
2
Eugene Cheng-xi Aw
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Hyun, Hyowon
2
Ishaq, Muhammad Ishtiaq
2
Jacobson, Jenna
2
Kaur, Puneet
2
Khan, Imran
2
Kumar, Vikas
2
Ladhari, Riadh
2
Lei, Yueqiu
2
Leung, Wilson Ka-shing
2
Li, Huajun
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mehrotra, Ankit
2
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Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
257
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
191
Finance and development : a quarterly magazine of the IMF
150
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
NBER working paper series
140
Journal of management information systems : JMIS
124
Working paper / National Bureau of Economic Research, Inc.
117
Tourism management : research, policies, practice
116
NBER Working Paper
111
Springer eBook Collection
111
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
CESifo working papers
94
Business horizons
91
World Bank E-Library Archive
88
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
International journal of hospitality management
83
Journal of marketing communications
83
Electronic commerce research
79
Management information systems : mis quarterly
78
Journal of internet commerce
76
Discussion paper / Centre for Economic Policy Research
75
Policy research working paper : WPS
75
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
70
Cogent business & management
68
The journal of product & brand management
68
Discussion papers / CEPR
67
Journal of information & knowledge management : JIKM
67
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ECONIS (ZBW)
288
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288
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
6
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
7
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
8
Does justice affect brand advocacy? : online brand advocacy behaviors as a response to hotel customers' justice perceptions
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303156
Saved in:
9
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
Saved in:
10
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
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