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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
~subject:"Social Web"
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Relationship marketing
Social Web
Consumer behaviour
242
Konsumentenverhalten
242
Internet marketing
220
Online-Marketing
220
Social web
129
Brand management
125
Markenführung
125
Brand image
77
Markenimage
77
Online retailing
75
Online-Handel
75
Advertising
72
Werbung
70
Advertising effects
69
Werbewirkung
69
Beziehungsmarketing
68
Viral marketing
51
Virales Marketing
51
Brand
50
Markenartikel
48
Social media
43
E-commerce
42
Electronic Commerce
42
Einzelhandel
36
Retail trade
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International marketing
31
Internationales Marketing
31
Customer satisfaction
28
Kundenzufriedenheit
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Website
23
Emotion
21
Customer integration
20
Kundenintegration
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Celebrity endorsement
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Celebrity-Werbung
19
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Marketing management
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Marketingmanagement
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Rana, Nripendra P.
4
Carlson, Jamie
3
Dwivedi, Yogesh Kumar
3
Ladhari, Riadh
3
Park, Jungkun
3
Souiden, Nizar
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Thaichon, Park
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Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
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Hong, EunPyo
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Hyun, Hyowon
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2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Moon, Sangkil
2
Mukerji, Bhasker
2
Muqaddam, Aziz
2
Park, Joohyung
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Rahman, Mohammad M.
2
Shareef, Mahmud Akhter
2
Sokolova, Karina
2
Toufaily, Elissar
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Tran, Trang P.
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Wang, Ye
2
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Zafar, Abaid Ullah
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Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
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1
Agrawal, Shiv Ratan
1
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1
Ahmed, Qazi Mohammed
1
Ahn, Jiseon
1
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1
Al Dweeri, Rami
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Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
209
International journal of internet marketing and advertising : IJIMA
120
International journal of advertising : the review of marketing communications
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Industrial marketing management : the international journal for industrial and high-tech firms
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of marketing communications
64
Technological forecasting & social change : an international journal
61
Journal of promotion management : innovations in planning and applied research
58
SpringerLink / Bücher
51
International journal of hospitality management
49
Tourism management : research, policies, practice
49
Business horizons
48
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
46
The journal of product & brand management
46
Journal of internet commerce
45
Journal of management information systems : JMIS
45
Cogent business & management
42
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
Journal of advertising research
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
Psychology & marketing
33
Springer eBook Collection
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
International journal of contemporary hospitality management
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
29
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
28
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of electronic commerce research : JECR
28
Journal of marketing management : MM
28
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
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ECONIS (ZBW)
151
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151
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
4
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
8
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
9
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
10
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
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