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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of services marketing"
~subject:"Kundenintegration"
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Search: subject_exact:"Soziale Internetplattform"
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Kundenintegration
Social Web
253
Social web
253
Consumer behaviour
187
Konsumentenverhalten
187
Internet marketing
103
Online-Marketing
103
Beziehungsmarketing
80
Relationship marketing
80
Social media
70
Brand management
57
Markenführung
57
Online retailing
53
Online-Handel
53
Viral marketing
52
Virales Marketing
52
Brand image
34
Markenimage
34
Customer integration
29
Customer satisfaction
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Kundenzufriedenheit
29
E-commerce
28
Electronic Commerce
28
Confidence
25
Vertrauen
25
Einzelhandel
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Retail trade
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Brand
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Markenartikel
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Advertising effects
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Werbewirkung
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Customer engagement
15
Emotion
15
Social network
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Soziales Netzwerk
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Dienstleistungsqualität
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Fashion
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Service quality
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Carlson, Jamie
2
Hua, Lian-Lian
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Voola, Ranjit
2
Agrawal, Shiv Ratan
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Baabdullah, Abdullah Mohammed
1
Becker, Jörg
1
Betzing, Jan Hendrik
1
Black, Hulda G.
1
Casper Ferm, Lars-Erik
1
Cheng, Ya-Yun
1
Chi, Ming
1
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1
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1
Dehyadegari, Saeid
1
Dong, Xuebing
1
Fu, Mingqiu
1
Garry, Tony
1
Grover, Purva
1
Grunert, Klaus G.
1
Guo, Honggui
1
Gupta, Ashish
1
Gómez, Mar
1
Han, Heesup
1
Han, Xiao Yun
1
Han, Xiaoyun
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Harrigan, Paul
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Harwood, Tracy
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Hu, Lin
1
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1
Hubert, Marco
1
Kao, Tzu-Yi
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Kar, Arpan Kumar
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Kulikovskaja, Viktorija
1
Kurtz, Michael
1
Lee, Fu-Yu
1
Lee, Jeoung Yul
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Journal of retailing and consumer services
The journal of services marketing
Journal of business research : JBR
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of strategic marketing
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Psychology & marketing
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
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ECONIS (ZBW)
29
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
6
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
7
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
8
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
9
Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu
;
Zhang, Mingli
;
Tu, Jianbo
;
Li, Jiagling
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
Saved in:
10
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
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