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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The sports business in the Pacific Rim : economics and policy"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Risiko"
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Search: subject_exact:"Professioneller Sport"
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Journal of retailing and consumer services
The sports business in the Pacific Rim : economics and policy
Journal of sport management : the official journal of the North American Society of Sport Management
75
Journal of sports economics
61
International journal of sport management and marketing : IJSMM
60
Sport marketing quarterly : preferred journal of the Sport Marketing Association
60
International journal of sports marketing & sponsorship
56
Sport management review
45
European Sport management quarterly : ESMQ
42
International journal of sport finance
18
Applied economics letters
12
Sport, Business and Management : an international journal ; SBM
11
Journal of business research : JBR
10
Applied economics
7
Journal of strategic marketing
6
Services marketing quarterly
5
Journal of behavioral and experimental economics
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
Discussion paper series / IZA
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
International journal of revenue management : IJRM
3
Journal of economic behavior & organization : JEBO
3
Journal of risk and financial management : JRFM
3
Review of industrial organization : RIO
3
Working papers / Department of Economics, West Virginia University
3
Asia Pacific journal of marketing and logistics
2
Atlantic economic journal : AEJ
2
Corporate reputation review
2
Discussion paper / Tinbergen Institute
2
Eastern economic journal
2
Eurasian business review
2
European journal of international management : EJIM
2
Higher School of Economics Research Paper
2
IZA Discussion Paper
2
International journal of innovation and technology management : IJITM
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
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ECONIS (ZBW)
7
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1
Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae
;
Lee, Hyun-Woo
;
Chiu, Weisheng
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
Saved in:
4
Foreign players, competitive balance, and fan demand in the Korean Basketball League
Joo, Hailey Hayeon
;
Oh, Taeyeon
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 43-57)
.
2015
Persistent link: https://www.econbiz.de/10011515347
Saved in:
5
Customer discrimination and outcome uncertainty in the World Baseball Classic : the case of the Taiwanese television audience
Jane, Wen-jhan
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 103-121)
.
2015
Persistent link: https://www.econbiz.de/10011515360
Saved in:
6
Uncertainty of outcome and promotion and relegation in the Chinese Basketball Association
Zheng, Fang
;
Fort, Rodney
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 123-137)
.
2015
Persistent link: https://www.econbiz.de/10011515374
Saved in:
7
Ticket price behavior and attendance demand in Chinese professional soccer
Watanabe, Nicholas M.
;
Soebbing, Brian P.
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 139-157)
.
2015
Persistent link: https://www.econbiz.de/10011515383
Saved in:
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