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~isPartOf:"Journal of retailing and consumer services"
~person:"Belanche, Daniel"
~person:"Sokolova, Karina"
~subject:"Online-Marketing"
~subject:"Social Media"
~subject:"User interface"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Belanche, Daniel
Sokolova, Karina
Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
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Ladhari, Riadh
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Thaichon, Park
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Journal of retailing and consumer services
Journal of marketing communications
3
Journal of decision systems
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Technological forecasting & social change : an international journal
1
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1
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
2
Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina
;
Kéfi, Hajer
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
Saved in:
3
Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
Saved in:
4
You follow fitness influencers on YouTube : but do you actually exercise? : how parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Sokolova, Karina
;
Perez, Charles
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012430648
Saved in:
5
Website usability, consumer satisfaction and the intention to use a website : the moderating effect of perceived risk
Belanche, Daniel
;
Casaló, Luis V.
;
Guinalíu, Miguel
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 124-132
Persistent link: https://www.econbiz.de/10009507884
Saved in:
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