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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Advertising effects"
~subject:"Satisfaction"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Satisfaction
Viral marketing
122
Virales Marketing
122
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
45
Relationship marketing
45
Internet marketing
44
Online-Marketing
44
Social Web
43
Social web
43
Customer satisfaction
39
Kundenzufriedenheit
39
Online retailing
36
Online-Handel
36
Dienstleistungsqualität
25
Service quality
25
Word-of-mouth
19
Brand management
14
E-commerce
14
Electronic Commerce
14
Markenführung
14
Brand image
13
Markenimage
13
Online reviews
13
Customer integration
12
Kundenintegration
12
Brand
9
Confidence
9
Einzelhandel
9
Markenartikel
9
Retail trade
9
Vertrauen
9
eWOM
9
Advertising
8
Beschwerdemanagement
8
Complaint management
8
Emotion
8
Social media
8
Word of mouth
8
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Article
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Aufsatz in Zeitschrift
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English
14
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Septianto, Felix
2
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Antwi, Collins Opoku
1
Bagherzadeh, Ramin
1
Bambauer-Sachse, Silke
1
Cavallero, Luisa
1
Chiew, Tung Moi
1
Choi, Jinyoung
1
Cruz, Mariana
1
Debrah, Emmanuel
1
Duarte, Paulo
1
Dwivedi, Yogesh Kumar
1
Fernandes, Teresa
1
Ferreira, Margarida Bernardo
1
Gyamfi, Samuel Adu
1
Häkkinen, Juho
1
Islam, Rubina
1
Jiang, Yuanchun
1
Jung, Na Young
1
Karjaluoto, Heikki
1
Kemper, Joya A.
1
Kim, Hyojung
1
Kuang, Di
1
Loureiro, Sandra M. C.
1
Ma, Baolong
1
Mangold, Sabrina
1
Miranda, Francisco J.
1
Mukerji, Bhasker
1
Park, Eunil
1
Park, Minjung
1
Quach, Sara
1
Rana, Nripendra P.
1
Rawal, Monika
1
Saavedra Torres, Jose Luis
1
Seock, Yoo-Kyoung
1
Shaikh, Aijaz A.
1
Shareef, Mahmud Akhter
1
Silva, Susana C.
1
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Published in...
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Journal of retailing and consumer services
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Cogent business & management
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Psychology & marketing
4
Tourism management : research, policies, practice
4
Information systems research : ISR
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of financial services marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Journal of service theory and practice : JSTP
2
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ECONIS (ZBW)
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
3
Online personalized recommended product quality and e-impulse buying : a conditional mediation analysis
Ampadu, Seth
;
Jiang, Yuanchun
;
Debrah, Emmanuel
;
Antwi, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209534
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
5
The journey from customer participation in service failure to co-creation in service recovery
Bagherzadeh, Ramin
;
Rawal, Monika
;
Wei, Shuqin
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238366
Saved in:
6
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
7
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
8
Motivations for customer revisit behavior in online review comments : analyzing the role of user experience using big data approaches
Park, Eunil
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 14-18
Persistent link: https://www.econbiz.de/10012114925
Saved in:
9
Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.
;
Cavallero, Luisa
;
Miranda, …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
Saved in:
10
Understanding moderating effects in increasing share-of-wallet and word-of-mouth : a case study of Lidl grocery retailer
Shaikh, Aijaz A.
;
Karjaluoto, Heikki
;
Häkkinen, Juho
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 45-53
Persistent link: https://www.econbiz.de/10011904311
Saved in:
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