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~isPartOf:"Journal of retailing and consumer services"
~subject:"Behavioural finance"
~subject:"Werbewirkung"
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Search: subject_exact:"Einfühlungsvermögen"
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Behavioural finance
Werbewirkung
Emotion
152
Consumer behaviour
125
Konsumentenverhalten
125
Beziehungsmarketing
38
Relationship marketing
38
Dienstleistungsqualität
25
Einzelhandel
25
Retail trade
25
Service quality
25
Customer satisfaction
23
Kundenzufriedenheit
23
Online retailing
23
Online-Handel
23
Emotions
21
Cognition
16
Kognition
16
Brand management
15
Markenführung
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Social Web
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Social web
14
Customer service
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Kundenservice
12
Advertising effects
11
Internet marketing
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Online-Marketing
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Brand image
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Experiment
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Kaufentscheidung
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Purchase decision
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Viral marketing
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Virales Marketing
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Advertising
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Werbung
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11
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Septianto, Felix
3
Li, Bin
2
Qi, Zhou
2
Thaichon, Park
2
Arasu Balasubramaniam, Senthil
1
Can, Ali Selcuk
1
Catwright, Joanna
1
Chen, Shuang
1
Chiew, Tung Moi
1
El Moujahid, Othmane
1
Hamelin, Nicolas
1
Hsieh, Jung-Kuei
1
Hsieh, Shao-Yu
1
Huang, Wen Hsien
1
Jain, Aarushi
1
Japutra, Arnold
1
Jiang, Kan
1
Jublee, Daniel Inbaraj
1
Kumar, Sushant
1
Lei, Yueqiu
1
Li, Huajun
1
Lingam Kasilingam, Dharun
1
Luo, Shaohua
1
McCormick, Helen
1
Natarajan, Thamaraiselvan
1
Quach, Sara
1
Stephen, Gladys
1
Tjiptono, Fandy
1
Warnaby, Gary
1
Zheng, Junyuan
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Journal of retailing and consumer services
Journal of business research : JBR
31
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
14
Psychology & marketing
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Journal of promotion management : JPM
8
Marketing : ZFP ; journal of research and management
8
European journal of marketing : EJM
7
Finance research letters
6
Journal of current issues and research in advertising : JCIRA
6
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
6
Journal of behavioral and experimental economics
5
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
Economics letters
4
European journal of marketing
4
Health marketing quarterly
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review of financial analysis
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of economic behavior & organization : JEBO
4
Journal of financial and quantitative analysis : JFQA
4
Journal of travel and tourism marketing
4
Research in international business and finance
4
The European journal of finance
4
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
4
The review of financial studies
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
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ECONIS (ZBW)
11
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11
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1
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
3
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
4
Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin
;
Chen, Shuang
;
Qi, Zhou
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
Saved in:
5
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
6
Impact of apps aesthetics on revisit intentions of food delivery apps : the mediating role of pleasure and arousal
Kumar, Sushant
;
Jain, Aarushi
;
Hsieh, Jung-Kuei
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665879
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
9
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
10
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
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