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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Subject
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Brand
Consumer behaviour
Viral marketing
Advertising effects
85
Werbewirkung
85
Konsumentenverhalten
67
Advertising
36
Werbung
34
Internet marketing
25
Online-Marketing
25
Brand image
16
Brand management
16
Markenführung
16
Markenimage
16
Social Web
16
Social web
16
Emotion
11
Markenartikel
11
Celebrity endorsement
7
Celebrity-Werbung
7
Einzelhandel
7
Perception
7
Retail trade
7
Virtual reality
7
Virtuelle Realität
7
Wahrnehmung
7
Virales Marketing
6
Beziehungsmarketing
5
Experiment
5
Food
5
Lebensmittel
5
Relationship marketing
5
Sales promotion
5
Verkaufsförderung
5
Cognition
4
Kognition
4
Online retailing
4
Online-Handel
4
Personality psychology
4
Persönlichkeitspsychologie
4
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Undetermined
62
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Article
70
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Article in journal
70
Aufsatz in Zeitschrift
70
Language
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English
70
Author
All
Septianto, Felix
6
Thaichon, Park
4
Qi, Zhou
3
Bambauer-Sachse, Silke
2
Baumann, Chris
2
Dwivedi, Yogesh Kumar
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Mukerji, Bhasker
2
Northey, Gavin
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Stephen, Gladys
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Baek, Tae Hyun
1
Baier, Daniel
1
Barrales-Molina, Vanesa
1
Barta, Sergio
1
Becheur, Imene
1
Belanche, Daniel
1
Blom, Angelica
1
Bonnin, Gaël
1
Boujena, Othman
1
Brengman, Malaika
1
Can, Ali Selcuk
1
Carlson, Jeffrey R.
1
Casado-Aranda, Luis-Alberto
1
Catwright, Joanna
1
Chen, Bo
1
Chen, Haipeng
1
Chen, Shuang
1
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Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
95
Journal of promotion management : innovations in planning and applied research
70
Journal of advertising research
69
Psychology & marketing
65
Journal of promotion management : JPM
63
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
54
Marketing letters : a journal of research in marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
36
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Marketing : ZFP ; journal of research and management
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of marketing research
16
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ECONIS (ZBW)
70
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
6
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
7
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
8
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
9
Collective-based ad transparency in targeted hotel advertising : consumers' regulatory focus underlying the crowd safety effect
Cheng, Junjun
;
Chen, Bo
;
Huang, Zihang
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014252064
Saved in:
10
Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin
;
Chen, Shuang
;
Qi, Zhou
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
Saved in:
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