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~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Viral marketing"
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Consumer behaviour
Viral marketing
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Online-Marketing
182
Brand
167
Markenartikel
164
Emotion
155
Food retailing
130
Lebensmitteleinzelhandel
130
Confidence
129
Vertrauen
129
Distribution channel
126
Vertriebsweg
126
Virales Marketing
122
USA
108
United States
108
Pricing strategy
97
Preismanagement
96
Theorie
92
Theory
92
Innovation adoption
91
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1,549
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17
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Article
1,947
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3
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Article in journal
1,950
Aufsatz in Zeitschrift
1,950
Conference paper
7
Konferenzbeitrag
7
Collection of articles of several authors
3
Sammelwerk
3
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Conference proceedings
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English
1,950
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Prentice, Catherine
18
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Thaichon, Park
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Dwivedi, Yogesh Kumar
11
Pantano, Eleonora
11
Rana, Nripendra P.
11
Kaur, Puneet
10
Klaus, Philipp
10
Mortimer, Gary
10
Otterbring, Tobias
10
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
8
Loureiro, Sandra Maria Correia
8
Quach, Sara
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
Khan, Imran
7
Mehrotra, Ankit
7
Northey, Gavin
7
Souiden, Nizar
7
Söderlund, Magnus
7
Trinh, Giang
7
Wästlund, Erik
7
Abdelmoety, Ziad Hassan
6
Baumann, Chris
6
Bogomolova, Svetlana
6
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
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1,950
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41
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
42
How do e-commerce anchors' characteristics influence consumers' impulse buying? : an emotional contagion perspective
Li, Li
;
Chen, Xiaoting
;
Zhu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460834
Saved in:
43
Enhance understandings of Online Food Delivery's service quality with online reviews
Ma, Bohao
;
Wong, Yiik Diew
;
Teo, Chee Chong
;
Wang, Ziyang
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014460837
Saved in:
44
The impact of intelligent customer service agents' initial response on consumers' continuous interaction intention
Cheng, Zhendong
;
Fan, Wenfang
;
Shao, Bingjia
;
Jia, Wenli
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460841
Saved in:
45
From virtual to reality : the power of augmented reality in triggering impulsive purchases
Hsu, Wen-Chin
;
Lee, Mu-Heng
;
Zheng, Kai-Wen
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460844
Saved in:
46
The impact of AI identity disclosure on consumer unethical behavior : a social judgment perspective
Li, Tian-Ge
;
Zhang, Chubing
;
Chang, Ying
;
Zheng, Wei
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460848
Saved in:
47
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
48
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
49
Ethical food consumption drivers in Japan : a S-O-R framework application using PLS-SEM with a MGA assessment based on clustering
Morais, Ana Catarina
;
Ishida, Akira
;
Matsuda, Ruriko
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460859
Saved in:
50
Customization at a glance : investigating consumer experiences in mobile commerce applications
Siyal, Abdul Waheed
;
Chen, Hongzhuan
;
Shah, Syed Jamal
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460860
Saved in:
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