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~isPartOf:"Journal of retailing and consumer services"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Search: subject_exact:"Mundpropaganda"
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Subject
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Electronic Commerce
Internet marketing
Viral marketing
122
Virales Marketing
122
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
45
Relationship marketing
45
Online-Marketing
44
Social Web
43
Social web
43
Customer satisfaction
39
Kundenzufriedenheit
39
Online retailing
36
Online-Handel
36
Dienstleistungsqualität
25
Service quality
25
Word-of-mouth
19
Brand management
14
E-commerce
14
Markenführung
14
Brand image
13
Markenimage
13
Online reviews
13
Customer integration
12
Kundenintegration
12
Brand
9
Confidence
9
Einzelhandel
9
Markenartikel
9
Retail trade
9
Vertrauen
9
eWOM
9
Advertising
8
Beschwerdemanagement
8
Complaint management
8
Emotion
8
Satisfaction
8
Social media
8
Word of mouth
8
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49
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49
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English
49
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Dwivedi, Yogesh Kumar
3
Abbasi, Amir Zaib
2
Rana, Nripendra P.
2
Septianto, Felix
2
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Badgaiyan, Anant Jyoti
1
Bai, Yanzhuang
1
Balaji, M. S.
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Bento, Marisa
1
Botelho, Miguel
1
Byun, Kate Jeonghee
1
Cebollada, Javier
1
Chang, Ya Ping
1
Chen, Jianyu
1
Chen, Yuhan
1
Chiew, Tung Moi
1
Cho, Minhee
1
Choi, Jinyoung
1
Correia, Rogério Dias
1
Cortese, Juliann
1
Dehyadegari, Saeid
1
Deng, Zhong Zhun
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Dixit, Saumya
1
Du, Jiangang
1
Duan, Yongrui
1
Duarte, Paulo
1
Engler, Tobias H.
1
Eslami, Seyed Pouyan
1
Esmerado, Joaquim
1
Fan, Liu
1
Fan, Mingyue
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
83
International journal of hospitality management
48
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Information systems research : ISR
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of marketing communications
30
Tourism management : research, policies, practice
29
Journal of management information systems : JMIS
27
Electronic commerce research
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of internet commerce
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of marketing
18
Psychology & marketing
17
Journal of travel and tourism marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Business horizons
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
European journal of marketing : EJM
11
International journal of electronic commerce : IJEC
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
10
Cogent business & management
9
International journal of business information systems : IJBIS
9
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ECONIS (ZBW)
49
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
6
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
7
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
8
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
9
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
10
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
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