//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Online retailing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Online retailing
Relationship marketing
Consumer behaviour
189
Konsumentenverhalten
189
Online-Marketing
182
Social Web
97
Social web
97
Online-Handel
75
Advertising
59
Werbung
57
Beziehungsmarketing
54
Advertising effects
53
Werbewirkung
53
Brand management
49
Markenführung
49
Viral marketing
48
Virales Marketing
48
E-commerce
42
Electronic Commerce
42
Einzelhandel
35
Retail trade
35
Social media
33
Brand image
32
Markenimage
32
Customer satisfaction
27
Kundenzufriedenheit
27
Website
23
Brand
20
Confidence
19
Markenartikel
19
Vertrauen
19
Emotion
18
Distribution channel
15
Vertriebsweg
15
Customer integration
14
Kundenintegration
14
Luxury goods
12
Luxusgüter
12
Online reviews
11
more ...
less ...
Online availability
All
Undetermined
163
Free
1
Type of publication
All
Article
186
Type of publication (narrower categories)
All
Article in journal
186
Aufsatz in Zeitschrift
186
Case study
1
Fallstudie
1
Language
All
English
186
Author
All
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Ladhari, Riadh
3
Park, Jungkun
3
Souiden, Nizar
3
Thaichon, Park
3
Yan, Ruiliang
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Hong, EunPyo
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Panda, Rajesh
2
Park, Joohyung
2
Park, Minjung
2
Pei, Zhi
2
Perrigot, Rozenn
2
Ramkumar, Bharath
2
Rese, Alexandra
2
Salminen, Joni
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
328
International journal of internet marketing and advertising : IJIMA
201
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
136
International journal of advertising : the review of marketing communications
120
Journal of advertising research
115
Journal of marketing communications
115
SpringerLink / Bücher
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
87
Information systems research : ISR
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
79
Journal of promotion management : innovations in planning and applied research
79
Industrial marketing management : the international journal for industrial and high-tech firms
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
International journal of advertising : the quarterly review of marketing communications
67
Electronic commerce research
65
Springer eBook Collection
65
Psychology & marketing
62
Cogent business & management
61
International journal of technology marketing : IJTMkt
60
Journal of management information systems : JMIS
60
Business horizons
57
Journal of promotion management : JPM
57
The journal of product & brand management
57
Journal of marketing
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Marketing intelligence & planning
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of contemporary hospitality management
48
Journal of marketing management : MM
47
Journal of marketing research : JMR
47
more ...
less ...
Source
All
ECONIS (ZBW)
186
Showing
1
-
10
of
186
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
5
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
6
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
9
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->