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~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Satisfaction"
~subject:"Word-of-mouth"
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Search: subject_exact:"Mundpropaganda"
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Subject
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Internet marketing
Satisfaction
Word-of-mouth
Viral marketing
122
Virales Marketing
122
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
45
Relationship marketing
45
Online-Marketing
44
Social Web
43
Social web
43
Customer satisfaction
39
Kundenzufriedenheit
39
Online retailing
36
Online-Handel
36
Dienstleistungsqualität
25
Service quality
25
Brand management
14
E-commerce
14
Electronic Commerce
14
Markenführung
14
Brand image
13
Markenimage
13
Online reviews
13
Customer integration
12
Kundenintegration
12
Brand
9
Confidence
9
Einzelhandel
9
Markenartikel
9
Retail trade
9
Vertrauen
9
eWOM
9
Advertising
8
Beschwerdemanagement
8
Complaint management
8
Emotion
8
Social media
8
Word of mouth
8
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Undetermined
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65
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65
Aufsatz in Zeitschrift
65
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English
65
Author
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Dwivedi, Yogesh Kumar
4
Septianto, Felix
3
Abbasi, Amir Zaib
2
Casidy, Riza
2
Chiew, Tung Moi
2
Rana, Nripendra P.
2
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Antwi, Collins Opoku
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Badgaiyan, Anant Jyoti
1
Bagherzadeh, Ramin
1
Balaji, M. S.
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Ben Mrad, Selima
1
Bento, Marisa
1
Botelho, Miguel
1
Byun, Kate Jeonghee
1
Cavallero, Luisa
1
Cebollada, Javier
1
Chang, Ya Ping
1
Chen, Ke
1
Chen, Tom
1
Chen, Yuhan
1
Cheng, T. C. E.
1
Cho, Minhee
1
Choi, Jinyoung
1
Cortese, Juliann
1
Cruz, Mariana
1
Debrah, Emmanuel
1
Dehyadegari, Saeid
1
Deng, Zhong Zhun
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
90
International journal of hospitality management
54
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Tourism management : research, policies, practice
31
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
28
Electronic commerce research
26
Journal of management information systems : JMIS
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of contemporary hospitality management
20
International journal of advertising : the review of marketing communications
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Journal of marketing
18
The journal of product & brand management
17
Journal of travel and tourism marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
15
European journal of marketing : EJM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
International journal of advertising : the quarterly review of marketing communications
12
Cogent business & management
11
International journal of consumer studies
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of the Academy of Marketing Science
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
65
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
6
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
7
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
8
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
9
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
10
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
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