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~isPartOf:"Journal of retailing and consumer services"
~subject:"Kundenintegration"
~subject:"Retail trade"
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Kundenintegration
Retail trade
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Internet marketing
93
Online-Marketing
93
Beziehungsmarketing
64
Relationship marketing
64
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Virales Marketing
43
Brand image
33
Markenimage
33
Customer satisfaction
25
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Einzelhandel
20
Brand
19
Markenartikel
18
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
Social network
14
Soziales Netzwerk
14
Social commerce
13
Social relations
12
Soziale Beziehungen
12
Advertising
11
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41
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41
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English
41
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Carlson, Jamie
2
Hua, Lian-Lian
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Voola, Ranjit
2
Agrawal, Shiv Ratan
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Anderson, Kelley C.
1
Attri, Rekha
1
Baabdullah, Abdullah Mohammed
1
Bartholomew, Darrell E.
1
Becker, Jörg
1
Betzing, Jan Hendrik
1
Bodkin, Charles D.
1
Branagan, Emma
1
Casper Ferm, Lars-Erik
1
Chan, Hing Kai
1
Chang, Sue-Ting
1
Chiadmi, Nour-Eddine
1
Davison, Robert M.
1
Dayan, Mumin
1
Dehyadegari, Saeid
1
Demirkan, Haluk
1
Desai, Bhavini
1
Dolega, Les
1
Dong, Xuebing
1
Elms, Jonathan
1
Fu, Mingqiu
1
Gan, Wen-xue
1
Grover, Purva
1
Grunert, Klaus G.
1
Gulfraz, Muhammad Bilal
1
Guo, Honggui
1
Gupta, Ashish
1
Gutierrez, Anabel
1
Gómez, Mar
1
Han, Heesup
1
Han, Xiao Yun
1
Han, Xiaoyun
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Technological forecasting & social change : an international journal
15
The journal of brand management : an international journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
10
Springer Proceedings in Business and Economics
9
The journal of product & brand management
9
International journal of electronic marketing and retailing : IJEMR
8
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing management : MM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of electronic commerce research : JECR
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Psychology & marketing
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of electronic commerce : IJEC
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
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ECONIS (ZBW)
41
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1
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
2
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
Saved in:
3
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
6
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
7
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
8
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
9
Exploring customer concerns on service quality under the COVID-19 crisis : a social media analytics study from the retail industry
Li, Xinwei
;
Xu, Mao
;
Zeng, Wenjuan
;
Tse, Ying Kei
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014239860
Saved in:
10
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
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