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~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Relationship marketing
Viral marketing
Social Web
219
Social web
219
Consumer behaviour
175
Konsumentenverhalten
175
Internet marketing
95
Online-Marketing
95
Beziehungsmarketing
68
Brand management
54
Markenführung
54
Social media
54
Online retailing
52
Online-Handel
52
Virales Marketing
43
Brand image
34
Markenimage
34
Customer satisfaction
27
Kundenzufriedenheit
27
E-commerce
26
Electronic Commerce
26
Confidence
24
Vertrauen
24
Customer integration
23
Kundenintegration
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Einzelhandel
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Markenartikel
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Article in journal
Collection of articles written by one author
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95
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English
95
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Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
3
Kumar, Jitender
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Baabdullah, Abdullah Mohammed
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Kumar, Vikas
2
Liébana-Cabanillas, Francisco
2
Park, Jungkun
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Thaichon, Park
2
Voola, Ranjit
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmadi, Sadra
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzaidi, Maram Saeed
1
Amerioun, Motahare
1
Anaya-Sánchez, Rafael
1
Andreassen, Tor W.
1
Annamalai, Balamurugan
1
Arghashi, Vahideh
1
Arizal N
1
Ashaduzzaman, Md
1
Ashfaq, Muhammad
1
Attar, Razaz Waheeb
1
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Journal of retailing and consumer services
Journal of business research : JBR
176
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of hospitality management
39
Tourism management : research, policies, practice
38
Information systems research : ISR
37
Journal of marketing
34
International journal of electronic marketing and retailing : IJEMR
33
Journal of management information systems : JMIS
33
Technological forecasting & social change : an international journal
33
Psychology & marketing
31
Business horizons
29
Journal of promotion management : innovations in planning and applied research
29
Journal of strategic marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Electronic commerce research
27
Journal of marketing management : MM
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
The journal of brand management : an international journal
27
Journal of internet commerce
26
International journal of business information systems : IJBIS
23
The journal of services marketing
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
Cogent business & management
19
International journal of consumer studies
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
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ECONIS (ZBW)
95
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1
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10
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95
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1
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
2
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
3
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
4
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
9
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
10
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
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