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~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"promotions"
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Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
53
Konsumentenverhalten
53
Einzelhandel
25
Retail trade
25
Preismanagement
14
Pricing strategy
14
Beziehungsmarketing
10
Relationship marketing
10
Rabatt
8
Rebate
8
Brand management
7
Ladengestaltung
7
Markenführung
7
Online retailing
7
Online-Handel
7
Store design
7
Einzelhandelspreis
6
Food retailing
6
Lebensmitteleinzelhandel
6
Promotions
6
Retail price
6
Advertising effects
5
Brand
5
Kundenbindungsprogramm
5
Low-cost strategy
5
Loyalty program
5
Markenartikel
5
Niedrigpreisstrategie
5
USA
5
United States
5
Werbewirkung
5
Advertising
4
Deutschland
4
Experiment
4
Germany
4
Handelsmarke
4
Perception
4
Price promotion
4
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46
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1
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Article
65
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65
Aufsatz in Zeitschrift
65
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English
65
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Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
3
Bogomolova, Svetlana
2
Cohen, Justin
2
Abril Barrie, Carmen
1
Alvarez, Antonio M.
1
Andrews, Demetra
1
Andrews, Lynda
1
Antéblian, Blandine
1
Aslani, Shirin
1
Aurier, Philippe
1
Bai, Peijie
1
Ballantine, Paul W.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Nirmalya
1
Barrales-Molina, Vanesa
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Bellamkonda, Raja Shekhar
1
Bhatt, Siddharth
1
Bhukya, Ramulu
1
Bigdellou, Saeide
1
Blom, Angelica
1
Boto-García, David
1
Brakus, J. Joško
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Caruso, William
1
Chatterjee, Debajyoti
1
Chen, Hang
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Corsi, Armando
1
Costa, Sandrine
1
Craig, Adam W.
1
D'Attoma, Ida
1
Dai, Bo
1
Dawes, John
1
De Canio, Francesca
1
DelVecchio, Devon
1
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Journal of retailing and consumer services
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
Journal of the Academy of Marketing Science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of Islamic Marketing
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
International journal of production economics
12
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of market research
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
European Journal of Marketing
8
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
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ECONIS (ZBW)
65
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
Saved in:
3
Hidden price
promotions
: could retailer price
promotions
backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
6
The perception of discount sales
promotions
: a utilitarian and hedonic perspective
Teck Weng Jee
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012666011
Saved in:
7
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
8
The dark side of multiunit discounts : multiunit discounts reduce rest of basket revenue
Bhatt, Siddharth
;
Pai, Dinesh Ramdas
;
DelVecchio, Devon
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253467
Saved in:
9
Fear appeals and coping appeals for health product promotion : impulsive purchasing or psychological distancing?
Fu, Shixuan
;
Zheng, Xiaojiang
;
Wang, Hongpeng
;
Luo, Yunzhong
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364492
Saved in:
10
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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