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~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Customer segmentation"
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Target group
17
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17
Consumer behaviour
15
Konsumentenverhalten
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Beziehungsmarketing
6
Customer segmentation
6
Relationship marketing
6
Market segmentation
5
Marktsegmentierung
5
Cluster analysis
4
Clusteranalyse
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Einkaufszentrum
4
Online retailing
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Online-Handel
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Journal of retailing and consumer services
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
19
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Marketing intelligence & planning
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
Journal of revenue and pricing management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
22
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1
Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Chen, Yanhong
;
Liu, Luning
;
Dequan, Zheng
;
Li, Bin
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
Saved in:
2
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
3
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
4
Customer segmentation by web content mining
Zhou, Jinfeng
;
Wei, Jinliang
;
Xu, Bugao
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581924
Saved in:
5
Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
Saved in:
6
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
7
Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
Saved in:
8
A product-centric data mining algorithm for targeted promotions
Moodley, Raymond
;
Chiclana, Francisco
;
Caraffini, Fabio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238375
Saved in:
9
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
10
From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
Saved in:
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