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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Search: subject:"Management"
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Beziehungsmarketing
Marketing management
Relationship marketing
289
Consumer behaviour
254
Konsumentenverhalten
254
Dienstleistungsqualität
144
Service quality
144
Brand management
135
Markenführung
134
Customer satisfaction
123
Kundenzufriedenheit
123
Marketingmanagement
100
Brand image
88
Markenimage
88
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62
Personal banking
53
Privatkundengeschäft
53
Customer integration
52
Kundenintegration
52
Social Web
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49
Internet marketing
48
Markenartikel
48
Corporate Social Responsibility
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Online-Marketing
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43
Lieferantenmanagement
43
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43
Supplier relationship management
43
Confidence
42
Vertrauen
42
Innovation
41
Services
40
Dienstleistung
39
Customer service
37
Kundenservice
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Service management
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Dienstleistungsmanagement
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Edvardsson, Bo
5
Aksoy, Lerzan
4
Bang, Nguyen
4
Heinonen, Kristina
4
Hollebeek, Linda D.
4
Jaakkola, Elina
4
McColl-Kennedy, Janet R.
4
Pérez, Andrea
4
Bapat, Dhananjay
3
Hammerschmidt, Maik
3
Keiningham, Timothy
3
Klaus, Philipp
3
Kumar, Prashant
3
Leckie, Civilai
3
Malthouse, Edward C.
3
Merrilees, Bill
3
Nijssen, E. J.
3
Ponsignon, Frederic
3
Rodríguez del Bosque, Ignacio A.
3
Simkin, Lyndon
3
Tsiotsou, Rodoula H.
3
Weiger, Welf Hermann
3
Witell, Lars
3
Amenuvor, Fortune Edem
2
Amin, Muslim
2
Ardley, Barry
2
Bilstein, Nicola
2
Bloemer, Johanna M.
2
Brun, Isabelle
2
Buoye, Alexander
2
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2
Casidy, Riza
2
Eriksson, Kent
2
Fearne, Andrew P.
2
Fisk, Raymond P.
2
Giertz, Johann N.
2
Grace, Debra
2
Grönroos, Christian
2
Gustafsson, Anders
2
Halinen, Aino
2
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Journal of service management
Marketing intelligence & planning
The international journal of bank marketing : IJBM
Journal of business research : JBR
925
Journal of retailing and consumer services
638
Industrial marketing management : the international journal for industrial and high-tech firms
605
SpringerLink / Bücher
410
Journal of strategic marketing
333
International journal of hospitality management
300
The journal of business & industrial marketing
270
Journal of the Academy of Marketing Science
257
The journal of services marketing
232
Journal of marketing
212
European journal of marketing : EJM
207
The service industries journal
201
Journal of marketing management : MM
194
Gabler Edition Wissenschaft
170
The journal of brand management : an international journal
160
International journal of electronic customer relationship management : IJECRM
149
Asia Pacific journal of marketing and logistics
146
Europäische Hochschulschriften / 5
144
The journal of product & brand management
142
Psychology & marketing
135
Journal of marketing communications
133
Journal of travel and tourism marketing
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
International journal of contemporary hospitality management
129
Cogent business & management
127
Journal of hospitality marketing & management
124
Journal of retailing
122
Tourism management : research, policies, practice
121
Journal of service research : JSR
119
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Services marketing quarterly
104
Business horizons
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Springer eBook Collection
100
Springer eBook Collection / Business and Economics
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
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ECONIS (ZBW)
375
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375
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1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
5
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
6
Brand community formation in service
management
: lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
7
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
8
A meta-analysis of the impact of customer mistreatment on service employees' affective, attitudinal and behavioral outcomes
Wu, Yu
;
Groth, Markus
;
Zhang, Kaixin
;
Minbashian, Amirali
- In:
Journal of service management
34
(
2023
)
5
,
pp. 896-940
Persistent link: https://www.econbiz.de/10014456504
Saved in:
9
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
10
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
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