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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Online-Marketing"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
Customer satisfaction
Einzelhandel
Online-Marketing
Social web
Relationship marketing
203
Consumer behaviour
106
Konsumentenverhalten
106
Kundenzufriedenheit
58
Dienstleistungsqualität
57
Service quality
57
Brand management
38
Markenführung
38
Customer integration
37
Kundenintegration
37
Social Web
33
Brand
26
Brand image
25
Markenartikel
25
Markenimage
25
Internet marketing
23
Customer value
17
Kundenwert
17
Retail trade
17
Betriebliche Wertschöpfung
16
Customer experience
16
Services
16
Value creation
16
Dienstleistung
15
Dienstleistungssektor
15
Service industry
15
Confidence
13
Vertrauen
13
Customer engagement
11
Customer loyalty
11
Lieferantenmanagement
11
Supplier relationship management
11
Emotion
10
Marketing management
10
Marketingmanagement
10
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2
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Article
202
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1
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203
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203
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1
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1
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English
203
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Aksoy, Lerzan
4
Edvardsson, Bo
4
Hollebeek, Linda D.
4
Jaakkola, Elina
4
McColl-Kennedy, Janet R.
4
Hammerschmidt, Maik
3
Keiningham, Timothy
3
Leckie, Civilai
3
Malthouse, Edward C.
3
Merrilees, Bill
3
Nijssen, E. J.
3
Ponsignon, Frederic
3
Weiger, Welf Hermann
3
Amenuvor, Fortune Edem
2
Bang, Nguyen
2
Bilstein, Nicola
2
Bloemer, Johanna M.
2
Buoye, Alexander
2
Casidy, Riza
2
Fisk, Raymond P.
2
Giertz, Johann N.
2
Halinen, Aino
2
Hammedi, Wafa
2
Heinonen, Kristina
2
Helkkula, Anu
2
Hillebrand, Bas
2
Kandampully, Jay
2
Karjaluoto, Heikki
2
Kunz, Werner
2
Kuusela, Hannu
2
Lariviere, Bart
2
Leroi-Werelds, Sara
2
Meyer, Anton
2
Mickelsson, Karl-Jacob
2
Miller, Dale
2
Mysen, Tore
2
Patrício, Lia
2
Singh, Ramendra
2
Svensson, Göran
2
Tronvoll, Bård
2
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Journal of service management
Marketing intelligence & planning
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
261
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
203
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1
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203
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1
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
2
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
4
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
5
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
6
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
7
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
8
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
9
Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric
- In:
Journal of service management
34
(
2023
)
2
,
pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
Saved in:
10
Friend, mentor, lover : does chatbot engagement lead to psychological dependence?
Xie, Tianling
;
Pentina, Iryna
;
Hancock, Tyler
- In:
Journal of service management
34
(
2023
)
4
,
pp. 806-828
Persistent link: https://www.econbiz.de/10014338206
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