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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Beziehungsmanagement"
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Customer satisfaction
Einzelhandel
Konsumentenverhalten
Beziehungsmarketing
203
Relationship marketing
203
Consumer behaviour
106
Kundenzufriedenheit
58
Dienstleistungsqualität
57
Service quality
57
Brand management
38
Markenführung
38
Customer integration
37
Kundenintegration
37
Social Web
33
Social web
33
Brand
26
Brand image
25
Markenartikel
25
Markenimage
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Internet marketing
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Online-Marketing
23
Customer value
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Kundenwert
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Retail trade
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Betriebliche Wertschöpfung
16
Customer experience
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Services
16
Value creation
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Dienstleistung
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Dienstleistungssektor
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Service industry
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Confidence
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Vertrauen
13
Customer engagement
11
Customer loyalty
11
Lieferantenmanagement
11
Supplier relationship management
11
Emotion
10
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Marketingmanagement
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English
127
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Aksoy, Lerzan
4
Hollebeek, Linda D.
4
Keiningham, Timothy
3
Leckie, Civilai
3
Malthouse, Edward C.
3
Ponsignon, Frederic
3
Bang, Nguyen
2
Buoye, Alexander
2
Edvardsson, Bo
2
Hammedi, Wafa
2
Hammerschmidt, Maik
2
Kandampully, Jay
2
Karjaluoto, Heikki
2
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2
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2
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2
Meyer, Anton
2
Tronvoll, Bård
2
Xu, Yingzi
2
Abratt, Russell
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Ahuvia, Aaron
1
Akasreku, Frank
1
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1
Albrecht, Carmen-Maria
1
Alkire, Linda
1
Allsopp, Jason
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Arbore, Alessandro
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Athanasopoulou, Pinelopi
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1
Bharti, Kumkum
1
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Journal of service management
Marketing intelligence & planning
Journal of retailing and consumer services
530
Journal of business research : JBR
408
International journal of hospitality management
211
The journal of services marketing
165
The service industries journal
101
The journal of product & brand management
100
Journal of hospitality marketing & management
93
Journal of the Academy of Marketing Science
92
Journal of travel and tourism marketing
88
Industrial marketing management : the international journal for industrial and high-tech firms
87
The journal of brand management : an international journal
87
International journal of contemporary hospitality management
86
Asia Pacific journal of marketing and logistics
85
Cogent business & management
85
Journal of strategic marketing
82
Psychology & marketing
82
Journal of retailing
81
Tourism management : research, policies, practice
74
Journal of service research : JSR
68
Journal of marketing
66
The international review of retail, distribution and consumer research
65
International journal of retail & distribution management
62
European journal of marketing : EJM
61
Services marketing quarterly
61
Service business
60
SpringerLink / Bücher
60
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
51
The international journal of bank marketing : IJBM
51
International journal of electronic customer relationship management : IJECRM
49
The journal of business & industrial marketing
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
International journal of retail and distribution management
46
International journal of electronic marketing and retailing : IJEMR
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
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ECONIS (ZBW)
127
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31
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
32
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
33
Technology readiness and e-service quality : impact on purchase intention and loyalty
Goutam, Doddahulugappa
;
Ganguli, Shirshendu
; …
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013172937
Saved in:
34
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
35
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
36
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
37
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
38
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
39
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
40
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
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