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~isPartOf:"Journal of service management"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"word of mouth"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Online-Marketing
Relationship marketing
word of mouth
Viral marketing
12
Virales Marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Dienstleistungsqualität
4
Service quality
4
Communication
3
Customer integration
2
Customer participation
2
Customer value
2
Internet marketing
2
Kundenintegration
2
Kundenwert
2
Negative word-of-mouth
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Word-of-mouth
2
Arbeitszufriedenheit
1
Augmented reality
1
Beschwerdemanagement
1
Betriebliche Wertschöpfung
1
Betriebsform
1
Canada
1
Complaint management
1
Complaints
1
Confidence
1
Coping
1
Customer dissemination
1
Customer innovation
1
Customer misbehaviour
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
E-commerce
1
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7
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Article in journal
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7
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English
7
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Akpinar, Ezgi
1
Bergeron, Jasmin
1
Bilstein, Nicola
1
Bradley, Graham L.
1
Christ-Brendemühl, Sonja
1
Ferguson, Ronald J.
1
Fisk, Raymond P.
1
Harris, Lloyd C.
1
Klostermann, Jan
1
Kunz, Werner H.
1
Leroi-Werelds, Sara
1
Munzel, Andreas
1
Paulin, Michèle
1
Schaarschmidt, Mario
1
Sparks, Beverley
1
Swinnen, Gilbert
1
Sysalova, Hana
1
Verlegh, Peeter
1
Weber, Karin
1
Willems, Kim
1
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Published in...
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Journal of service management
Journal of business research : JBR
95
Journal of retailing and consumer services
79
International journal of hospitality management
56
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of hospitality marketing & management
34
Journal of marketing communications
33
Tourism management : research, policies, practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
28
Journal of management information systems : JMIS
26
Journal of marketing
25
Psychology & marketing
25
Electronic commerce research
24
Journal of travel and tourism marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of internet commerce
21
Cogent business & management
20
International journal of advertising : the review of marketing communications
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of product & brand management
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
17
Journal of promotion management : innovations in planning and applied research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of consumer studies
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of marketing : EJM
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of advertising research
14
Journal of marketing research : JMR
14
Journal of service research : JSR
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
2
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
3
The impact of customer value types on customer outcomes for different retail formats
Willems, Kim
;
Leroi-Werelds, Sara
;
Swinnen, Gilbert
- In:
Journal of service management
27
(
2016
)
4
,
pp. 591-618
Persistent link: https://www.econbiz.de/10011563715
Saved in:
4
Exposing Pinocchio customers : investigating exaggerated service stories
Harris, Lloyd C.
;
Fisk, Raymond P.
;
Sysalova, Hana
- In:
Journal of service management
27
(
2016
)
2
,
pp. 63-90
Persistent link: https://www.econbiz.de/10011564667
Saved in:
5
Perceived prevalence and personal impact of negative online reviews
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
Journal of service management
27
(
2016
)
4
,
pp. 507-533
Persistent link: https://www.econbiz.de/10011563656
Saved in:
6
Creators, multipliers, and lurkers : who contributes and who benefits at online review sites
Munzel, Andreas
;
Kunz, Werner H.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10010260110
Saved in:
7
Customer sociability and the total service experience : antecedents of positive word-of-mouth intentions
Ferguson, Ronald J.
;
Paulin, Michèle
;
Bergeron, Jasmin
- In:
Journal of service management
21
(
2010
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10003964295
Saved in:
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