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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Beziehungsmarketing
Brand image
Relationship marketing
380
Consumer behaviour
327
Konsumentenverhalten
327
Marketing management
195
Marketingmanagement
195
Brand management
182
Markenführung
182
Dienstleistungsqualität
138
Service quality
138
Customer satisfaction
131
Kundenzufriedenheit
131
Markenimage
114
Lieferantenmanagement
88
Supplier relationship management
88
USA
71
United States
71
Brand
66
Markenartikel
65
Internet marketing
64
Salespeople
64
Verkaufspersonal
64
Online-Marketing
63
Innovation
62
Social Web
61
Social web
61
Firm performance
59
Unternehmenserfolg
59
Beschwerdemanagement
58
Complaint management
58
Corporate Social Responsibility
57
Corporate social responsibility
57
Customer service
56
Dienstleistungssektor
56
Kundenservice
56
Service industry
56
Marketing
53
Customer integration
48
Kundenintegration
48
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Undetermined
234
Free
11
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Article
460
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3
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463
Aufsatz in Zeitschrift
463
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4
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4
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3
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English
463
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Kumar, V.
10
Palmatier, Robert W.
8
Homburg, Christian
7
Ruyter, Ko de
7
Wieseke, Jan
7
Grewal, Dhruv
6
Hollebeek, Linda D.
6
Sesé, F. Javier
6
Verhoef, Peter C.
6
Beatty, Sharon E.
5
Bolton, Ruth N.
5
Eisingerich, Andreas B
5
Evans, Kenneth R.
5
Gremler, Dwayne D.
5
Scheer, Lisa K.
5
Steinhoff, Lena
5
Wangenheim, Florian von
5
Brodie, Roderick J.
4
Doorn, Jenny van
4
Hennig-Thurau, Thorsten
4
Krafft, Manfred
4
Lam, Son K.
4
Polo-Redondo, Yolanda
4
Rapp, Adam
4
Voorhees, Clay M.
4
Walsh, Gianfranco
4
Alavi, Sascha
3
Auh, Seigyoung
3
Bang, Nguyen
3
Bell, Simon J.
3
Blut, Markus
3
Brady, Michael K.
3
Dong, Beibei
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Gong, Taeshik
3
Grégoire, Yany
3
Habel, Johannes
3
Hammerschmidt, Maik
3
Huang, Ming-Hui
3
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Published in...
All
Journal of service research : JSR
Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
940
Journal of retailing and consumer services
694
Industrial marketing management : the international journal for industrial and high-tech firms
442
The journal of brand management : an international journal
330
The journal of product & brand management
319
International journal of hospitality management
313
SpringerLink / Bücher
302
The journal of services marketing
234
Journal of strategic marketing
213
The service industries journal
204
The journal of business & industrial marketing
203
Journal of travel and tourism marketing
180
Tourism management : research, policies, practice
178
Journal of marketing
164
Asia Pacific journal of marketing and logistics
161
European journal of marketing : EJM
159
Psychology & marketing
156
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
135
Journal of hospitality marketing & management
133
Cogent business & management
129
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Journal of marketing management : MM
116
Journal of retailing
115
Gabler Edition Wissenschaft
113
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
108
Journal of service management
107
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Services marketing quarterly
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of marketing communications
98
Marketing letters : a journal of research in marketing
96
International journal of internet marketing and advertising : IJIMA
90
International journal of retail & distribution management
89
The international journal of bank marketing : IJBM
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
89
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ECONIS (ZBW)
463
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1
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10
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463
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
7
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
8
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
9
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
10
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
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