//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Research in consumer behavior"
~subject:"Celebrity-Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonial advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity-Werbung
Celebrity endorsement
13
Advertising effects
6
Werbewirkung
6
Brand image
5
Markenimage
5
Athletes
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Sportler
4
Beziehungsmarketing
2
Credibility
2
Glaubwürdigkeit
2
Relationship marketing
2
Sportmarketing
2
Sports marketing
2
athlete endorsement
2
1964-2013
1
Aktienmarkt
1
Anlageverhalten
1
Artists
1
Austria
1
Bankgeschäft
1
Banking services
1
Behavioural finance
1
Brand credibility
1
Brand equity
1
Brand personality
1
Brand purchase intention
1
Business founders
1
Business start-up
1
Capital income
1
Celebrity
1
Celebrity credibility
1
Celebrity endorsers (CE)
1
China
1
Cognition
1
Commitment
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Arora, Nilesh
1
Chang, Yonghwan
1
Connaughton, Daniel P.
1
Eagar, Toni
1
Fink, Janet S.
1
Goi, Chai Lee
1
Griffith, Denni Arli
1
Gupta, Narain
1
Hollensen, Svend
1
Kalam, Abul
1
Kane, Mary Jo
1
Kaplanidou, Kyriaki
1
Kapoor, Vikram
1
Koo, Jakeun
1
LaVoi, Nicole M.
1
Lastovicka, John L.
1
Lee, Younghan
1
Lindridge, Andrew
1
Miller, Chadwick J.
1
Moharana, Tapas Ranjan
1
Pradhan, Debasis
1
Prentice, Catherine
1
Rishi, Bikramjit
1
Sardana, Deepak
1
Sato, Shintaro
1
Schimmelpfennig, Christian
1
Sharma, Piyush
1
Shiva, Atul
1
Singh, Ramendra Pratap
1
Tiong, Ying Ying
1
Zhang, Lei
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Marketing intelligence & planning
Research in consumer behavior
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of strategic marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
3
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
Sharma, Piyush
;
Sardana, Deepak
;
Gupta, Narain
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10013172894
Saved in:
4
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
5
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
6
Celebrity endorsement and stock market return
Prentice, Catherine
;
Zhang, Lei
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
Saved in:
7
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
8
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
9
Resolving contradictions in human brand celebrity and iconicity
Eagar, Toni
;
Lindridge, Andrew
-
2015
Persistent link: https://www.econbiz.de/10011657597
Saved in:
10
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->