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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~isPartOf:"Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies"
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Search: subject_exact:"Mediennutzung"
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Mediennutzung
34
Media usage
31
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8
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5
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5
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5
Sportmarketing
5
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Journal of sport management : the official journal of the North American Society of Sport Management
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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ECONIS (ZBW)
34
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1
Vielfalt : (k)eine Stärke der öffentlich-rechtlichen Medien?
Udris, Linards
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
20
(
2023
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10014248711
Saved in:
2
Öffentlich-rechtliche Mediatheken : graue Maus zwischen Netflix & Co.? : Erwartungen der jungen Generation an öffentlich-rechtliche Mediatheken
Gülle, Niko
;
Steinbock, Karoline
;
Bahrke, Maja
;
Rau, Harald
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
19
(
2022
)
4
,
pp. 26-42
Persistent link: https://www.econbiz.de/10013475507
Saved in:
3
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
4
"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena
;
Grimmer, Christoph G.
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
Saved in:
5
Der Wert der Aufmerksamkeit : ein Index der Mediennutzung in Deutschland
Goldhammer, Klaus
;
Scholl, Eduard
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
13
(
2016
)
4
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011642403
Saved in:
6
Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
Saved in:
7
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
8
New media adoption and usage among Flemish youngsters
Schuurman, Dimitri
;
Courtois, Cédric
;
De Marez, Lieven
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
2
,
pp. 77-85
Persistent link: https://www.econbiz.de/10008808101
Saved in:
9
The media use of American youngsters in the age of narcissism : surviving in a 24/7 media shock and awe - distracted by everything
Malikhao, Patchanee
;
Servaes, Jan
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
2
,
pp. 66-76
Persistent link: https://www.econbiz.de/10008808105
Saved in:
10
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
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