//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediennutzung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Mediennutzung
21
Media usage
18
Deutschland
8
Germany
8
Sportmarketing
5
Sports marketing
5
Consumer behaviour
4
Fernsehprogramm
4
Konsumentenverhalten
4
Television programme
4
Computerspiel
3
Internet
3
Sport
3
Sports
3
Video game
3
media consumption
3
Advertising effects
2
Communication media
2
Fernsehen
2
Internet marketing
2
Kommunikationsmedien
2
Online-Marketing
2
Professional sports
2
Profisport
2
Sport event
2
Sportveranstaltung
2
Television
2
Welt
2
Werbewirkung
2
World
2
sport consumer behavior
2
Öffentlich-rechtlicher Rundfunk
2
Advertising media
1
Ankündigungseffekt
1
Announcement effect
1
Beziehungsmarketing
1
Broadcasting industry
1
Bundling strategy
1
Business model
1
Commercial television
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
1
Interview
1
Sammelwerk
1
Language
All
German
15
English
6
Author
All
Klimmt, Christoph
2
Bahrke, Maja
1
Bewersdorf, Carlo
1
Blömeke, Eva
1
Brasch, Thomas
1
Breuer, Christoph
1
Burk, Verena
1
Clement, Michel
1
Donner, Bernhard
1
Dwyer, Brendan
1
Goldhammer, Klaus
1
Grimmer, Christoph G.
1
Gülle, Niko
1
Hess, Thomas
1
Hur, Youngjin
1
Illek, Christian P.
1
Jers, Cornelia
1
Jöckel, Sven
1
Karg, Adam
1
Kaumanns, Ralf
1
Kim, Yongjae
1
Ko, Yong Jae
1
Leckie, Civilai
1
Lenz, Michael
1
Maier, Michaela
1
Mann, Florian
1
McDonald, Heath
1
Neus, Andreas
1
Nguyen-Khac, Tung
1
Pawlowski, Tim
1
Prinz, Joachim
1
Rau, Harald
1
Rumpf, Christopher
1
Scholl, Eduard
1
Seufert, Wolfgang
1
Siegenheim, Veit A.
1
Steinbock, Karoline
1
Tiele, Annekaryn
1
Udris, Linards
1
Valacich, Joseph S.
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
BLM-Schriftenreihe
6
CESifo working papers
6
Journal of media business studies
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vielfalt : (k)eine Stärke der öffentlich-rechtlichen Medien?
Udris, Linards
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
20
(
2023
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10014248711
Saved in:
2
Öffentlich-rechtliche Mediatheken : graue Maus zwischen Netflix & Co.? : Erwartungen der jungen Generation an öffentlich-rechtliche Mediatheken
Gülle, Niko
;
Steinbock, Karoline
;
Bahrke, Maja
;
Rau, Harald
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
19
(
2022
)
4
,
pp. 26-42
Persistent link: https://www.econbiz.de/10013475507
Saved in:
3
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
4
"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena
;
Grimmer, Christoph G.
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
Saved in:
5
Der Wert der Aufmerksamkeit : ein Index der Mediennutzung in Deutschland
Goldhammer, Klaus
;
Scholl, Eduard
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
13
(
2016
)
4
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011642403
Saved in:
6
Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
Saved in:
7
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
8
For love or money : developing and validating a motivational scale for fantasy football participation
Dwyer, Brendan
;
Kim, Yongjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10008933639
Saved in:
9
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
Saved in:
10
Bestimmungsgründe für den Erfolg von TV-Krimis: das Beispiel "Tatort"
Prinz, Joachim
;
Wiendl, Andreas
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
7
(
2010
)
1
,
pp. 20-29
Persistent link: https://www.econbiz.de/10003956799
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->